Deepika Padukone joins Bisleri as first global ambassador for #DrinkItUp campaign

Bisleri, the renowned mineral water brand, has recently enlisted Deepika Padukone as its inaugural global brand ambassador for the latest campaign, Bisleri #DrinkItUp. The advertisement features Padukone dancing to a contemporary rendition of the iconic song 'Jhoom Jhoom Jhoom Baba,' capturing the essence of enjoying the pure refreshment of water.

Commenting on the collaboration with Deepika Padukone, Jayanti Chauhan, Vice Chairperson of Bisleri International, stated, "Bisleri is synonymous with hydration. Our new campaign, Bisleri #DrinkItUp, embraces the fun and excitement of visualizing hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms. Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her, we can showcase our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri."

Expressing her enthusiasm as the global ambassador of Bisleri, Deepika Padukone said, "I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall well-being, and the Bisleri #DrinkItUp campaign celebrates just that."

Tushar Malhotra, Head of Marketing at Bisleri International, added, "The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love, and have exciting conversations with our consumers."

The Bisleri #DrinkItUp campaign was captured by Nirvana Films and directed by Prakash Verma, with Wavemaker and GroupM ESP managing Bisleri's association with Deepika Padukone.

This integrated campaign will be promoted across various platforms, encompassing television, digital, out-of-home media, delivery vehicles, influencer engagement, OTT platforms, and more. Deepika Padukone will also feature on all Bisleri product packaging, providing consumers with an immersive and engaging experience.