Samsung Launches Gen Z-Focused Campaign With Shanaya Kapoor and Rohan Gurbaxani
Samsung's new campaign, featuring Shanaya Kapoor and Rohan Gurbaxani, highlights the Galaxy A55 5G and A35 5G's innovative features, targeting Gen Z's connected lifestyle.
Sumit Rawat
Shanaya Kapoor and Rohan Gurbaxani channel the Gen Z vibe in Samsung's latest ad for the Galaxy A55 5G and A35 5G.
Produced by Cheil India, the campaign aims to brighten every moment with the innovative features of the Samsung Galaxy A55 5G and A35 5G. The film, featuring Shanaya Kapoor and Rohan Gurbaxani, captures the essence of Generation Z in today's fast-paced social landscape.
The Galaxy A55 5G and A35 5G blend user personality and lifestyle with advanced design and technology. These models boast features like Object Eraser and Nightography for perfect photos, catering to what Gen Z values most—self-expression and connectivity. The Galaxy A55 5G and A35 5G are designed to keep up with their dynamic lives, providing the tools to effortlessly create and share stories.
Aditya Babbar, Vice President of MX Business at Samsung India, commented, “The Galaxy A series democratizes innovations by making them accessible to all. With the Galaxy A55 5G and A35 5G, we are bringing flagship-level features to everyone. This new campaign showcases how these models continue to push boundaries, delivering technology that empowers creativity and enhances the user experience.”
Vikash Chemjong, CCO of Cheil India, added, "We believe everyone deserves awesome—be it in meetings, memories, ambitions, or life. An awesome phone brings you closer to achieving all that."
The campaign film, highlighting the exceptional camera features, will be promoted across digital and social media platforms, as well as in retail stores.
Sanjeev Jasani, COO of Cheil India, noted, “Social media is integral to Gen Z's lives. Our films for the Galaxy A55 5G and A35 5G are targeted at them, emphasizing the devices' awesome features that help them elevate their world.”
The Galaxy A55 5G is available in Ice Blue and Navy Blue, while the Galaxy A35 5G comes in Awesome Ice Blue, Navy Blue, and Lilac, offering users a range of stylish options. Customers can purchase the Galaxy A35 5G for Rs 1723 per month and the Galaxy A55 5G for Rs 1792 per month through Samsung Finance+.
