Daawat Launches AI-Driven Campaign for World Biryani Day
Celebrate World Biryani Day with Daawat's AI-enabled campaign, featuring personalized cooking experiences alongside Chef Sanjeev Kapoor, available in multiple languages
Priya
LT Foods Ltd.’s flagship brand Daawat has launched an AI-enabled personalized campaign to celebrate the third edition of DAAWAT® World Biryani Day.
According to a press release, “This AI-enabled campaign celebrates the world’s most loved dish, Biryani. By leveraging AI technology, the campaign offers a personalized experience for Biryani enthusiasts, allowing them to create lasting memories by appearing alongside celebrated Chef Sanjeev Kapoor. This initiative enables consumers to create and share their unique cooking experiences.”
The campaign also acknowledges the efforts of those who bring delicious meals to our tables every day, infusing our lives with flavor and warmth.
DAAWAT® World Biryani Day, celebrated on the first Sunday of July, falls on 7th July this year. To reach a broader audience, the campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati, and Bangla.
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Ritesh Arora, CEO of India and Far East Business at LT Foods, said, “Biryani, a globally cherished delicacy, holds a revered status in the culinary world. It connects people from all walks of life and captivates their taste buds. We believe its universal adoration deserves a special day. Since DAAWAT® is integral to the finest Biryani, we conceptualized DAAWAT® World Biryani Day in 2022. This year, we are infusing it with technology, offering our consumers an unparalleled personalized experience.”
K. Ganapathy Subramaniam, Vice President and Head of Marketing at LT Foods, expressed his excitement about the campaign, stating, “We are thrilled to launch this unique AI-enabled personalized campaign for DAAWAT® World Biryani Day. This campaign will help us manage greater scale while personalizing it for every individual who shares our love for biryani. AI-enabled personalization will allow biryani lovers to cook and receive appreciation from Chef Sanjeev Kapoor, sharing this experience with their loved ones. Let's get ready to express our love for Biryani in our own special way.”
