Delhi Capitals announce Puma as official kit sponsor

Puma India has sealed a significant partnership with Delhi Capitals, solidifying its position as the official kit partner ahead of the upcoming Women's Premier League (WPL) and Indian Premier League (IPL) seasons. The multi-year collaboration aims to expand Puma's presence in the cricketing landscape and deepen its engagement with the passionate fandom in the capital city. Building on the success of Puma's association with Royal Challengers Bangalore, this alliance extends to both the men's and women's teams of Delhi Capitals.

As the official kit partner, Puma's logo will prominently feature on the leading arm of the jerseys for both teams. The jersey design draws inspiration from the pulse of Delhi, incorporating the iconic route map of the Delhi Metro Rail as a representation of the city's enterprising spirit. The players' kit will encompass training wear, accessories, travel gear, and athleisure, reflecting the same design aesthetic as the jerseys.

Karthik Balagopalan, Managing Director of Puma India, expressed excitement about partnering with Delhi Capitals and highlighted the brand's commitment to cricket across various levels. The collaboration underscores Puma's dedication to fostering the next generation of cricket and enhancing its sports merchandising assets.

This partnership further strengthens the longstanding relationship between Puma and Delhi Capitals' parent company, JSW, evident through Puma's association with Bengaluru Football Club. Delhi Capitals' Vice Captain, Jemimah Rodrigues, expressed enthusiasm about Puma's commitment to women's sports, anticipating a successful collaboration in the upcoming Women's Premier League season.

Sukhvinder Singh, interim CEO of Delhi Capitals, emphasized the franchise's focus on young cricketing talent and described the association with Puma as organic, expressing confidence in a successful partnership during the upcoming WPL and IPL seasons.