Creative Director Shikha Gupta Takes a Leap with New Agency

Shikha Gupta, a well-known Creative Director in the advertising industry, has taken a bold step by launching her own creative agency. The agency, currently unnamed, marks the culmination of years of planning and a desire for creative independence.

While the official launch is considered "soft," with a team of just 3.5 people including herself, Gupta is brimming with excitement. She jokingly refers to the setup as "jugaadu" (resourceful) and has already secured super.money as their first retainer client.

Gupta's entrepreneurial spirit shines through despite the initial limitations. In a recent LinkedIn post, she acknowledged the uncertainty of the future. After 11 months of freelance work, she is unsure whether to remain independent, expand her team, or even join another organization. Nonetheless, she embraces the potential for "failing in public," showcasing a willingness to learn and adapt.

Shikha Gupta brings a wealth of experience to the table. Her portfolio boasts campaigns for brands like Ola EV and Koskii, and leadership roles at companies like Slice, Urban Ladder, and Rediffusion Y&R. She has honed her skills in creative direction, scriptwriting, and team leadership throughout her career.

While the agency remains unnamed, Gupta's impressive background and adventurous spirit are sure to generate interest. The small size of the team allows for flexibility and a close-knit working environment. This "startup" atmosphere might be just the recipe for fresh, innovative ideas.

The advertising world is a dynamic one, and Shikha Gupta's move reflects that dynamism. Her agency, though just starting out, has the potential to disrupt the industry with its unique approach and Gupta's proven talent. As they navigate the initial stages, all eyes will be on this exciting new venture.