HMD Global Partners with Channelplay for Enhanced Store Visibility

HMD Global, the home of Nokia phones, has joined forces with Channelplay Limited, a leading visual merchandising and retail execution company, to elevate its brand visibility across India. The two companies have embarked on an ambitious project to install lit hanging flanges in 6,000 stores nationwide.

This strategic move aims to enhance brand recall and customer engagement by providing a semi-permanent branding solution that will remain visible for an extended period. By investing in this initiative, HMD Global demonstrates its commitment to strengthening its position in the competitive Indian smartphone market.

The project will commence with a pilot phase in 500 stores, where Channelplay will manufacture and install high-quality, lit hanging flanges. These eye-catching displays will be strategically placed within the stores to attract attention and create a lasting impression.

Yasir Hussain, Vice President of Visual Merchandising Business at Channelplay Limited, expressed enthusiasm about the partnership, stating, "We are thrilled to partner with HMD Global on this impactful initiative. The deployment of lit hanging flanges serves as a semi-permanent in-store branding tool, providing lasting visibility and brand presence for HMD in stores across India."

This pilot phase will serve as a testing ground to assess the effectiveness of the lit hanging flanges and gather valuable insights for the subsequent rollout to the remaining 5,500 stores. By adopting this innovative approach, HMD Global aims to stay ahead of industry trends and create a strong, lasting impact on consumers.

This collaboration reinforces Channelplay's position as a trusted partner for retail and visual merchandising solutions. The company's expertise in delivering impactful in-store branding solutions has made it a preferred choice for leading brands in the market.