Wakefit’s New Ad Cleverly Spoofs Stree 2 with Sleepy Twist

Wakefit has unveiled a hilarious new ad that parodies the hit horror-comedy film Stree 2 with a clever twist, promoting its mattresses in an amusing way. Drawing inspiration from the memorable line "O Stree, kal aana!" from the original Stree movie, the ad presents a new phrase: "O neend, jaldi aana" – which translates to "O sleep, come quickly." This clever adaptation plays on the struggles of sleeplessness and ties in seamlessly with Wakefit's mattress brand, capturing attention with a mix of humor and nostalgia.

In the ad, a group of travelers gather around a bonfire in a rural village when they are approached by locals played by influencers Agu Stanley and Juli Sharma. The locals narrate a spooky tale about a ghost named Sarphira – a twist on Stree's original ghost, Sarkata – who, after years of sleepless nights, now haunts anyone staying up late. The scene quickly takes a suspenseful turn as Sarphira himself appears before the frightened group, adding a dose of horror to the story. But the ad doesn’t stay dark for long; the savior arrives just in time.

Actor Arun Singh, known for his popular online persona Chote Miyan, enters as the hero with a funny, unconventional plan. Instead of an epic fight, Singh’s character decides to put the ghost to sleep, offering Wakefit’s mattresses as the ultimate solution. He passionately describes the mattress’s spine-supporting benefits and promises a restful night’s sleep. The ad wraps up with Sarphira falling asleep on a Wakefit mattress, along with the rest of the villagers – subtly driving home the product's impact.

This two-minute and 36-second ad is packed with humor, horror elements, and a satisfying conclusion, making it ideal for digital platforms where it’s sure to gain views. The longer, extended version of the ad, which runs for nearly four minutes, is also circulating on social media. Agu Stanley and Arun Singh have each posted the extended version on their channels, where it has received thousands of likes and shares.

Notably, this isn’t Wakefit’s first Bollywood-inspired ad. Recently, the company featured Bobby Deol as his character from the upcoming film Animal, cleverly integrating his intense persona into a promotional piece for their products. Prior to this, Wakefit referenced SRK’s iconic ‘70-minute’ dialogue from Chak De India. With its quirky approach to brand storytelling, Wakefit continues to draw in audiences by connecting with popular Bollywood moments, making it a brand to watch in India’s advertising space.