Bhima Jewellers Names Janhvi Kapoor as Brand Ambassador
Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador to enhance its national reach and connect with younger consumers while highlighting its legacy.
SociapaHQ
Bhima Jewellers has roped in Bollywood actress Janhvi Kapoor as its new brand ambassador. The century-old jeweller is looking to strengthen its presence across India and connect with a younger and wider consumer base.
The partnership is in line with the brand’s strategy to transition from a legacy regional jewellery house into a stronger national player while continuing to highlight the craftsmanship, trust and cultural heritage that have defined it for generations.
Kapoor’s association with the company is reflective of Bhima Jewellers’ ambition to blend tradition with modern appeal, the company said. Her South Indian origin and pan-India popularity were integral to the collaboration, helping the brand break away from regional markets.
The partnership is meant to reinforce the brand’s relevance among modern consumers who value authenticity, heritage and craftsmanship while being open to changing styles and preferences, Bhima Jewellers said.
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Brand Vision:
For decades, the company has been part of family celebrations and milestone moments, and is committed to creating jewellery that mixes timeless artistry with changing fashion trends. It hopes this association will help it engage further with the younger customers, while staying true to its core values of trust and quality.
Culturally, the collaboration is also significant, with the brand commenting that Kapoor’s background and broad appeal mirror its own journey from a strong regional heritage to a national footprint.
Talking about the collaboration, Janhvi Kapoor says, “Jewellery has a lot of sentimental value attached to it. It signifies family traditions and memories that have been passed down generations. “Bhima Jewellers’ legacy of trust and craftsmanship spanning 100 years made this partnership very special,” she added.
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Kapoor’s warmth, elegance and connection to her roots make her a natural fit for the brand, said a company spokesperson, expressing confidence that the collaboration will help tell meaningful stories around celebrations and cultural traditions.
With this move, Bhima Jewellers is now among the growing number of jewellery brands that are banking on celebrity endorsements to increase their visibility and connect better with consumers across India.
