Bebo's Travel Tales: Geet Returns in Goibibo's Latest Campaign

Goibibo has announced the release of its second digital film featuring its brand ambassador, Kareena Kapoor Khan. This film is an extension of the "Hotels Aise on Goibibo, Full Marks by Bebo" campaign, drawing inspiration from Kareena's iconic character "Geet" from the movie Jab We Met.

The campaign seamlessly blends cues from Kareena's memorable roles and her own name with the brand proposition, aiming to make the Goibibo travel experience personal and relatable. The first film in the series featured the famous character "Poo" from Kabhi Khushi Kabhie Gham, embodying the energy of every Indian traveler. The latest film takes it a step further by recreating the iconic "Hotel Decent" scene from Jab We Met, highlighting the ease of discovering excellent hotels at amazing locations through Goibibo.

Raj Rishi Singh, Chief Marketing Officer at Goibibo, expressed his enthusiasm about the partnership with Kareena Kapoor Khan, emphasizing the strategic approach to engage with the youth through creative and entertaining content. He highlighted the seamless integration of Kareena's characters like Poo and Geet into the campaign, assuring travelers of a delightful and hassle-free travel experience.

Kareena Kapoor Khan shared her excitement about reprising the character of Geet for the ad, emphasizing the natural fit with the brand's concept and proposition. She also expressed her joy in collaborating with Goibibo and shared a reminder for the audience to always choose Goibibo for their travel needs.

The film was conceptualized by the creative agency Talented and aims to resonate with audiences by blending Kareena's iconic characters with Goibibo's brand message seamlessly.