Home's Heart: Rediscovering Joy in Homemade Meals

Adani Wilmar has launched its latest brand campaign for Fortune, its flagship edible oil brand, under the theme 'Ghar Ka Khana Ghar ka khana hota hai'. This comprehensive initiative celebrates the essence of home cooking, highlighting the unparalleled satisfaction and nourishment derived from meals made with care.

Developed by Ogilvy India and directed by Piyush Pandey, the campaign unfolds in a restaurant setting. As diners browse the menu, a simple mention of 'bharwa baingan’ (stuffed brinjal) triggers a flood of memories for one patron, transporting him back to the warmth of his mother's kitchen.

The campaign aims to capture the multisensory experience of home-cooked dishes, vividly recalling the sights, sounds, and scents associated with preparing a meal with Fortune Soya Health Oil and Fortune Kachi Ghani Mustard. This immersive journey evokes nostalgia and prompts an understanding among onlookers: true satisfaction lies in the familiarity and wholesomeness of 'ghar ka khana'.

Mukesh Mishra, Vice President – Sales & Marketing at Adani Wilmar, shares the campaign's vision, stating, “We aspire to inspire individuals to rediscover the joy of cooking and relishing homemade dishes, fostering stronger connections with their loved ones. At Fortune, we believe that home cooking transcends mere meal preparation; it's a sensory experience."

Piyush Pandey, Chief Advisor at Ogilvy India, adds, "Fortune has consistently championed the joys of eating at home with its message - 'Ghar ka khana, ghar ka khana hota hain'. We've elevated that sentiment by portraying the narrative of home-cooked food within a restaurant setting... We anticipate that the phrase, 'Ghar ka khana, ghar ka khana hota hain' will resonate strongly and endure in people’s minds for years to come.”

The 'Ghar Ka Khana, Ghar ka khana hota hai' TV commercial will be broadcasted on leading television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the pleasures of cooking at home.