ACP Pradyuman Returns to Solve a New Mystery for Reliance Digital

Reliance Digital has brought a beloved character back into the spotlight with its latest campaign for the Digital Black Friday Sale. Fans of the iconic crime series CID were thrilled to see Shivaji Satam reprising his legendary role as ACP Pradyuman. This campaign, crafted by 21N78E Creative Labs, leans heavily on nostalgia and pop culture magic, sparking excitement across the internet.

The campaign cleverly weaves a mystery that unfolds across different vignettes, with people acting suspiciously. From checking credit card balances to packing large suitcases and hunting for spacious cars, it seems like something big is brewing. But what exactly? As the suspense builds, the country watches, intrigued by the unfolding events. Then, just as viewers are left wondering, ACP Pradyuman arrives on the scene, ready to solve the case.

Following the trail of clues, the famous detective finds himself at a Reliance Digital store. It is here that the mystery is finally solved: the frenzy is all about the Digital Black Friday Sale! Instead of uncovering a crime, ACP Pradyuman discovers that people are rushing to grab massive discounts, with offers of up to Rs 10,000 instant savings on leading bank cards. The detective quickly realizes there’s nothing suspicious going on—just shoppers seizing the chance to grab incredible deals on a wide range of electronics.

This campaign has managed to blend the thrill of mystery with the excitement of a mega sale, drawing in fans of CID and bargain hunters alike. By bringing ACP Pradyuman back into action, Reliance Digital taps into the nostalgic charm of one of India’s most beloved TV shows, making it a perfect fit for their promotional strategy.

The buzz doesn’t end there. As fans of CID celebrate this campaign, they have even more to look forward to. The iconic series is set to return to TV screens on December 21, 2024, airing every Saturday and Sunday at 10 p.m. on Sony TV. A recent promo shared by the channel has already sent fans into a frenzy, showing Daya—the door-breaking officer—making a dramatic comeback despite his injuries. With CID’s official return on the horizon, viewers can look forward to more thrilling mysteries solved by their favorite crime-solving team.

Reliance Digital’s campaign is a clever mix of marketing genius and nostalgic storytelling, successfully capturing the attention of fans and shoppers alike. The combination of iconic characters, a mysterious plot, and irresistible deals has made this campaign a talking point across social media, ensuring that the Digital Black Friday Sale will be one to remember.