A23 Launches Poker App with Shah Rukh Khan in Marketing Campaign

A23, the renowned digital gaming company under Head Digital Works, has taken the online gaming industry by storm with its latest offering, the A23 Poker application. The launch of this new product is accompanied by a captivating brand campaign featuring none other than the iconic Bollywood superstar, Shah Rukh Khan, as its brand ambassador.

In the brand film for A23 Poker, Shah Rukh Khan demonstrates his poker prowess, using his skills to extricate himself from a tight spot. The screenplay and dialogues of the film are strategically crafted to incorporate poker terminology such as "raise" and "all in," effectively highlighting the product's features and catering to the poker enthusiasts' community. With this campaign, A23 is set to capture the attention of online real-money gamers across India, with a particular focus on the rapidly growing community of Indian poker players.

In addition to promoting their new poker app, A23 continues its commitment to responsible gaming. Simultaneously with the launch of the A23 Poker campaign, the company released the fourth edition of its 'Responsible Gaming' film, emphasizing the importance of mindful and safe gaming practices.

Shah Rukh Khan expressed his enthusiasm about the new campaign, stating, "A23 holds a significant position in the world of skill-based online gaming in our country. After establishing themselves as a leading online rummy platform, they have now expanded their offerings with the exciting A23 Poker app. I am confident that this new app will resonate with poker enthusiasts across the country and bring something unique to the table."

Gunnidhi Singh Sareen, Vice President of Marketing at Head Digital Works, shared her thoughts on the campaign, saying, "The new A23 Poker campaign reflects our unwavering commitment to delivering a high-quality product to our users. The launch film showcases our brand ambassador in an exhilarating action sequence while embodying the essence of our new product. This marks the first time A23 has ventured into producing a 90-second long-running ad film, and I'm eager to see the audience's response. These ads are poised to create a positive buzz among poker enthusiasts throughout the country. Furthermore, we've released a new 'Responsible Gaming' film to educate users on healthy and secure online gaming practices."

As A23's A23 Poker app makes its way into the Indian online gaming scene, it promises to provide an exhilarating experience for poker aficionados while reinforcing the importance of responsible gaming. With Shah Rukh Khan as its charismatic ambassador, the brand is poised to make a significant impact in the world of online poker.