Welspun’s New Ad with Akshay Kumar: A Fun Take on Home Comfort

Welspun’s New Ad with Akshay Kumar: A Fun Take on Home Comfort

Welspun, an modern home answers corporation, has released a witty campaign presenting its emblem ambassador, akshay kumar. Celebrating its association for the third consecutive yr, the campaign has been designed to resonate with a extensive variety of audiences in a light-hearted manner.

Spanning across television commercials (tvcs), humorous social media reels and posts, out-of-home (ooh) advertising, and cinema, and so forth. Those entertaining narrative faucets into the meme tradition, proposing akshay kumar’s most memorable scenes from his blockbuster hits, with a funny twist.

Bringing a fresh approach to domestic textiles category, this campaign repurposes iconic scenes to spotlight welspun's unique offerings, surprise-complete bedsheet, 2-in-1 reversible bedsheet, quikdry towel, welspun anti-bacterial towel, and so on.

Pradnya popade, head of advertising and marketing at welspun international brands, said, “at welspun, we believe a home ought to be as fun as it is functional, and what higher way to focus on our revolutionary, solution-pushed products than with akshay kumar’s unequalled enjoyment flair? This marketing campaign highlights welspun’s numerous services even as mixing consolation, practicality, and humor to make every domestic a perfect retreat.”

Yash kulshresth, leader innovative officer at ^ atom community, introduced, “memes is the unofficial language of india, and akshay has made great contributions to this language through the years. We've got created a completely unique blend by means of combining product attributes with popular akshay memes to present bharat some thing new to snort approximately and recall. From conceptualisation to execution, ravi and the crew have endeavored to live as close as possible to the arena of memes with out compromising the products.”With a sequence of enticing motion pictures, social media activations, television, cinema and impactful ooh placements, print, the marketing campaign gives a laugh, stylish and sensible home fabric answers to make each day at domestic feel special. Welspun keeps to redefine home textiles with products that integrate style, innovation, and practicality making it a cross-to brand in the domestic fabric industry.

• Customer: welspun manufacturers
  
• Welspun manufacturers crew: pradnya popade, kunal udeshi, ranjit kakade
  
• Innovative and social media enterprise: ^ atom network
  
• Innovative group: yash kulshresth, ravikrishna s, rahul gaate, shayoni mitra, yash ghone, tanuja tatke
  
• Account control: abheek chatterji, shristi jha, deepisha patil, deeksha jha
• Pr organization: frangipani communications - rishi basu