Wakefit’s #Gaddagiri Series Mocks Viral Workplace Stress Controversies

Wakefit, a leading direct-to-consumer sleep solutions brand, has unveiled episode two of its viral #Gaddagiri series, this time humorously targeting Yes Madam’s marketing stunt.

The Yes Madam Controversy

Noida-based beauty service platform Yes Madam recently faced a storm of criticism after a viral LinkedIn post alleged the company terminated employees due to workplace stress. A company email reportedly informed employees of immediate dismissal, causing public outrage over its approach to employee well-being.

The backlash prompted Yes Madam to clarify its stance a day later. In a LinkedIn post, the company apologized, explaining that the move was an awareness initiative designed to highlight the critical issue of workplace stress. They assured the public that such actions would never be implemented in reality.

Wakefit’s Hilarious Take

Seizing the opportunity, Wakefit’s #Gaddagiri ad pokes fun at Yes Madam’s fake termination stunt. The ad features an HR executive, groggy from lack of sleep, firing employees under stress while repeating, “Yes, madam.” The satirical campaign promotes the importance of quality sleep, with the tagline:
“Lafda tab hota hai, jab tum barabar nahi sota” (Trouble arises when you don’t get enough sleep).

Conceptualized by The New Thing, the ad highlights Wakefit’s mattresses and positions proper sleep as the antidote to irrational workplace decisions.

A Recap of the Series

This is not the first time Wakefit has taken a playful dig at controversial corporate moves. The first #Gaddagiri episodesatirized Zomato founder Deepinder Goyal’s chief of staff job listing, which controversially required candidates to pay Rs 20 lakh upfront instead of earning a salary during the first year.

After facing public backlash, Goyal clarified that the fee was intended as a filter for highly motivated candidates. The controversy sparked conversations online, and Wakefit cleverly leveraged the incident for its campaign.

What's Next?

Wakefit’s #Gaddagiri series has masterfully turned controversial marketing stunts into comedic opportunities, generating buzz while promoting its brand message. With two viral hits already, audiences are eager to see what’s coming next.