Vi Celebrates 100 Towers Per Hour Milestone in New Campaign

Vi has announced a major achievement as part of its ongoing ‘Be Someone’s We’ campaign: the successful completion of its ambitious target to install "100 towers every hour" across India. This milestone is part of Vi's extensive network expansion efforts to ensure seamless connectivity nationwide.

The campaign includes two television commercials that demonstrate Vi’s network reliability in both urban and remote areas, including challenging locations like hilly regions and underground metros. One of the TVCs features a young girl organizing a surprise birthday celebration for her sister via video call while traveling in an underground metro—emphasizing Vi’s commitment to connectivity even in traditionally low-signal areas.

Avneesh Khosla, CMO of Vi, stated, “‘Be Someone’s We’ underscores the importance of human connections. Our goal of adding 100 towers every hour reflects our dedication to providing strong connectivity, so people can stay connected and share meaningful moments.”

Rohit Dubey, Executive Creative Director at Ogilvy, shared, “Creating ‘Be Someone’s ‘We,’ From Wherever You May Be’ was a delicate balance of emotion and logic. We aimed to highlight the promise of 100 towers every hour while staying true to Vi’s core message of connectivity.”

The campaign was launched in conjunction with the Border-Gavaskar Trophy starting on November 22 and is reaching audiences across multiple platforms, including TV and digital channels.