Tonic Worldwide Wins Big at Shorty Impact Awards for Inclusive Campaign

Tonic Worldwide, a leading digital-first creative agency, has achieved significant recognition at the Shorty Impact Awards 2024. The agency won three awards for its impactful campaign with Smile Train, a global cleft charity.

The campaign focused on creating the first-ever cleft-inclusive image repository on Shutterstock. This repository provides brands and organizations with diverse images featuring women with clefts, promoting inclusion and representation in visual communication.

The agency won an Audience Honor in the Diversity, Equity & Inclusion category and two Gold Honors in the On a Shoestring Campaign category. These awards highlight the campaign's effectiveness in challenging stereotypes and promoting inclusivity.

Sudish Balan, Co-Founder and Chief Creative Officer of Tonic Worldwide, expressed his delight at the win. He emphasized the importance of purposeful storytelling and the power of creativity to drive positive change.

Mamta Carroll, Senior Vice President and Regional Director for Asia at Smile Train, praised the campaign's impact in challenging stereotypes and empowering women with clefts. She highlighted the importance of inclusive storytelling in creating a more equitable world.

This remarkable achievement showcases Tonic Worldwide's commitment to using creativity as a force for good. By partnering with Smile Train, the agency has demonstrated the power of collaboration to create meaningful and impactful campaigns.