Apurva Sircar Departs Bandhan Bank After Seven Years Leading Marketing

Apurva Sircar has stepped down as the head of marketing at Bandhan Bank, ending a tenure of over seven years with the organization. He announced his departure on LinkedIn, reflecting on his journey and contributions during his time at the bank.

"November 13, 2017. I entered a small commercial building, the head office of a hungry-to-grow organization in a city perceived as not-so-professional. Stepping into that office changed my life, in more ways than one. And today, stepping out of another head office of the same organization, has been tougher than I thought. Yet, one’s got to do what one’s got to do," Sircar wrote.

During his time at Bandhan Bank, Sircar made a significant impact by helping to build the bank's brand, focusing on a foundation of purpose-driven marketing. He initially joined the company as Vice President and Head of Corporate Branding and Communications and was promoted to Senior Vice President and Head of Marketing in October 2021.

With nearly two decades of industry experience, Sircar has previously held positions at prominent companies like Heinz India, Kotak Mahindra Bank, Birla Sun Life Insurance, and Ageas Federal Life Insurance.

In his LinkedIn post, Sircar hinted at an exciting new chapter, revealing that he will soon be joining "a legend to run his businesses to create real impact on ground.