Sheveeta Hegde Joins Times Music as Head of Brand Partnerships

Sheveeta Hegde has recently joined Times Music as the Head of Brand Solutions and Music Partnerships. In this role, she aims to drive innovative revenue streams and create impactful collaborations with brands and advertisers in the music sector.

With an impressive career spanning over 18 years, Hegde is known for her dynamic leadership. She previously worked at Radio Mirchi for 12 years, holding significant positions such as West and Central Head of TV Impact Properties and Group Head for Corporate and Retail Business. Most recently, she spent five years as Head of Monetisation at Pocket Aces, where she was instrumental in scaling operations and launching successful initiatives.

"We are thrilled to have Sheveeta join our team at Times Music," said Mandar Thakur, CEO of Times Music. "Her extensive expertise in delivering creative solutions for brands and advertisers will be crucial for the growth of our new brand partnerships division. She will play a key role in shaping our strategic direction."

Hegde expressed her excitement about the new opportunity, saying, "I’m excited to be part of Times Music and look forward to leveraging my experience to work with brands and advertisers, delivering innovative music solutions."