Unforgettable Journeys: Thomas Cook's Inspiring Holiday Stories with Ashwin and Vikrant

Thomas Cook (India) Limited has teamed up with cricketer Ravichandran Ashwin and actor Vikrant Massey to showcase the brand's ability to create unforgettable holiday experiences for its customers.

The partnership with Ashwin and Vikrant highlights the brand's strong connection with both the cricket and cinema worlds, adding credibility to their role as beloved icons.

With a focus on the resurgence of domestic tourism, Thomas Cook's new campaign features Ashwin and Vikrant as "storytellers," emphasizing the diverse travel opportunities India offers. The campaign aims to position Thomas Cook as the ultimate creator of holiday experiences, crafting memories that truly define what holidays are about.

The campaign kicks off with a 4-part digital series showcasing India Holidays. In the first part, Ashwin and Vikrant reminisce about their humble holiday experiences and how expectations have evolved over time, emphasizing the desire for quality holidays offered by Thomas Cook.

In the second part, they encourage Indians to explore more domestic travel options alongside international trips, highlighting the elevated quality of Indian holidays in recent years.

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited, expressed that the campaign aims to establish Thomas Cook as the leader in delivering enriching and memorable travel experiences. It's based on the insight that well-travelled individuals are more captivating, and Thomas Cook ensures customers have great stories to share through their exceptional holiday services.