Ranveer Singh joins Fastrack Smart as a brand ambassador
The campaign emphasizes cutting through the distractions and remaining "in the moment."
Sumit Rawat
The actor is also a part of the "Follow Yourself" brand campaign.
Ranveer Singh has joined Fastrack Smart as a brand ambassador.
Fastrack Smart begins its first brand campaign with this affiliation, with the main messaging centered on the premise that youth have complete control over their life.
The campaign slogan, "Follow Yourself," encapsulates this attitude, encouraging people to embrace their true selves. The campaign underlines how Fastrack Smart empowers young Indian consumers by providing cutting-edge smartwatches that easily blend with their lifestyle choices and, with the help of technology, magnify their self-assured spirit.
"With our shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism to our brand," said Ravi Kuppuraj, COO, Smart Wearables, Titan Company Limited. His one-of-a-kind infectious social energy and trendsetting style resonate with the campaign "Follow Yourself" and align with Fastrack Smart's and its target audience's objectives. "I believe it is a dynamic fusion of style, technology, and charisma that promises an exhilarating journey for fashion-forward Indian consumers who embrace the future with flair."
"Fastrack Smart is all about new age trends, advanced technology, and cool designs," stated superstar Ranveer Singh. The brand, like me, has a distinct characteristic style and displays a vibrant attitude. I'm excited about our collaboration because we have similar DNA and the 'Follow Yourself' ad resonates with my personality. Isn't it a good match?''
"Indian society looks at the clock and sees time, but also a ticking countdown to get things done," said Vikram Pandey, National Creative Director, Leo Burnett India. There is a 'proper time' for everything, from getting home before 7 p.m. to settling down before 26. Fastrack Smart speaks for today's generation when it says that your time is yours alone and that there is no need to conform to society's expectations when you can simply Follow Yourself.
Superstar Ranveer Singh has made a name for himself by following his heart, and having him as the face of the campaign taking on the Indian Standard Timeline is a winning combination."
