Uber Appoints Arpit Tyagi as Head of Advertising for India
Uber has appointed Arpit Tyagi as Head of Advertising in India to lead its growing advertising business and strengthen brand partnerships.
SociapaHQ
Uber has appointed Arpit Tyagi as Head of Advertising for India as the ride-hailing platform looks to expand its advertising business and strengthen partnerships with brands, agencies, merchants and marketers across the country.
Uber Advertising will enter its next growth phase in India with the launch of a dedicated India-based advertising team. Tyagi will head the team with support from regional and global leadership at Uber Advertising.
In his new role, Tyagi will helm Uber Advertising’s commercial strategy and operations in India, driving growth across the company’s advertising solutions. He will focus on enabling brands to connect with consumers during high-intent, real-world moments across the Uber platform.
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Experienced Leader:
Tyagi brings over 15 years of experience across advertising, media, marketing technology and digital transformation. Prior to Uber, he spent several years at Amazon, enabling brands and agencies to capitalise on retail media, data-driven marketing solutions and customer-centric innovation through Amazon Ads.
Most recently, he was Director- Enterprise Sales at The Trade Desk, leading strategic partnerships with some of India’s largest advertisers and media agencies.
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Growth Vision:
Commenting on the appointment, Michael Levine, Head of APAC Sales at Uber Advertising, said, “India is one of the most dynamic and exciting advertising markets in the world, and Uber is uniquely positioned to help brands connect with consumers at moments that matter.”
“Arpit brings a strong understanding of the evolving advertising ecosystem and a proven track record of building high-performing businesses. We're excited to welcome him to Uber and look forward to the next phase of growth under his leadership,” he added.
Sharing his thoughts on the new role, Tyagi said, “Consumers today expect relevance, convenience and meaningful experiences. Uber sits at the intersection of people's everyday movements and decisions, creating unique opportunities for brands to engage audiences in highly contextual and measurable ways.”
“I'm excited to join Uber at such a pivotal moment and look forward to working with our partners to help them achieve their business objectives through innovative advertising solutions,” he added.
