The Pant Project Launches “Into the Woods” Winter Collection Campaign

The Pant Project, a premium menswear brand, has launched its latest collection, “Into the Woods,” through a serene video campaign celebrating slow living and a deeper connection with nature. The collection draws inspiration from the tranquil winter landscapes of Landour, creating clothing for moments of calm, reflection, and meaningful interactions.

Campaign Highlights

The campaign video portrays life as a series of moments, blending quiet solitude, meaningful conversations, and time spent with loved ones. Showcasing scenes of winter walks and casual gatherings, the video emphasizes dressing to enhance these experiences, highlighting clothing that balances simplicity, style, and comfort.

A Reflection on Modern Living

Speaking about the collection, Udit Toshniwal, co-founder and creative director of The Pant Project, explained:
“‘Into the Woods’ represents more than just a collection — it’s a reflection of how we view modern living. Each piece is thoughtfully crafted for those who find joy in the quieter moments of life, whether it's a fireside conversation or a solitary walk through the hills. These garments are not just clothes; they’re designed to accompany and enhance life’s most meaningful experiences, combining comfort with consciousness and style with substance.”

Collection Details

The “Into the Woods” collection features:

• Formal pants, chinos, and cargo pants, tailored for winter comfort using Merino Wool.
• Classic patterns such as checks, houndstooth, and solids, offering versatility for both casual gatherings and outdoor adventures.
• Available on The Pant Project's website and select retail outlets.