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Campaigns
Pepsi’s Power Play: Uniting Global Female Football Ambassadors for Impact

Pepsi’s Power Play: Uniting Global Female Football Ambassadors...

Prakhar May 1, 2025 0 8

Pepsi appoints five global female football stars, renewing its UEFA Women’s Football...

Campaigns
DP World and Delhi Capitals Spotlight Cricket’s Transformative Power in Film

DP World and Delhi Capitals Spotlight Cricket’s Transformative...

Prakhar Apr 30, 2025 0 30

DP World and Delhi Capitals unveil a cinematic short film celebrating cricket’s...

Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 24

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Business Spotlight
Ravichandran Ashwin Boosts VOC Automotive’s Drive as Brand Ambassador

Ravichandran Ashwin Boosts VOC Automotive’s Drive as Brand...

Prakhar Apr 28, 2025 0 45

Cricket legend Ravichandran Ashwin joins VOC Automotive as ambassador and investor,...

Business Spotlight
Decathlon and Tata CLiQ Join Forces to Expand Sports Accessibility

Decathlon and Tata CLiQ Join Forces to Expand Sports Accessibility

Prakhar Apr 28, 2025 0 49

Decathlon partners with Tata CLiQ to bring 5,000+ sports SKUs across 24,000+ pin...

Business Spotlight
Bisleri Signs On as Official Hydration Partner for Five IPL Franchises

Bisleri Signs On as Official Hydration Partner for Five...

Prakhar Apr 28, 2025 0 36

Bisleri inks deals with five IPL teams DC, GT, MI, RR, RCB to deliver branded bottles,...

Campaigns
Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow Super Giants

Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow...

Prakhar Apr 28, 2025 0 40

Greenply taps Lucknow Super Giants’ on-field heroics to showcase its plywood’s resilience,...

Business Spotlight
Gujarat Titans Welcome Haier India as Official Electronics Sponsor

Gujarat Titans Welcome Haier India as Official Electronics...

Prakhar Apr 26, 2025 0 55

Gujarat Titans appoint Haier India as IPL 2025 Official Electronics Sponsor, integrating...

Campaigns
Chitale Bandhu’s Mini Bakarwadi Scores Big with IPL Campaign

Chitale Bandhu’s Mini Bakarwadi Scores Big with IPL Campaign

Prakhar Apr 26, 2025 0 41

Chitale Bandhu rolls out its first IPL activation for Mini Bakarwadi, blending cricket-themed...

Business Spotlight
AbhiBus Drives CSK Fans in Style as Official Travel Partner

AbhiBus Drives CSK Fans in Style as Official Travel Partner

Prakhar Apr 26, 2025 0 44

AbhiBus becomes Chennai Super Kings’ Official Bus Travel Partner, rolling out CSK-themed...

Campaigns
FedEx’s “Out-of-the-Box” Campaign Lets SMEs Think Globally, Deliver Big

FedEx’s “Out-of-the-Box” Campaign Lets SMEs Think Globally,...

Prakhar Apr 24, 2025 0 123

Saatchi & Saatchi India’s “The FedEx Factor” campaign leverages CSK stars and bold...

Campaigns
Tilak Varma Exudes Composed Style in John Jacobs’ Sunlit Campaign

Tilak Varma Exudes Composed Style in John Jacobs’ Sunlit...

Prakhar Apr 22, 2025 0 41

Rising cricket star Tilak Varma fronts John Jacobs’ new eyewear film, showcasing...

Business Spotlight
CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket Insights

CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket...

Prakhar Apr 22, 2025 0 56

Cricket analytics platform CREX signs women’s team captain Harmanpreet Kaur, joining...

Campaigns
boAt and RCB Unite: Aavante Soundbar Clarity for Ultimate Fans

boAt and RCB Unite: Aavante Soundbar Clarity for Ultimate...

Prakhar Apr 22, 2025 0 46

boAt taps RCB stars for its Aavante Soundbar Clarity campaign, blending electrifying...

Inside Edge
JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan Experiences

JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan...

Prakhar Apr 22, 2025 0 78

JioStar introduces MegaBlast, cricket‑themed ad formats during IPL on OTT—turning...

Campaigns
Luminous Bats Illuminate Solar Future in Rajasthan Royals Partnership

Luminous Bats Illuminate Solar Future in Rajasthan Royals...

Prakhar Apr 21, 2025 0 48

Luminous Power Technologies partners with the Rajasthan Royals to launch solar‑powered...