Tag: Latest Marketing News

Business Spotlight
Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise Line

Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise...

Tira expands from makeup to lifestyle, launching a limited-edition collection of...

Business Spotlight
Swiggy Sixes Slashes Prices: Big Seasonal Discounts for Cricket Fans

Swiggy Sixes Slashes Prices: Big Seasonal Discounts for...

Swiggy launches “Swiggy Sixes,” offering flat discounts, combo deals, and free delivery...

Campaigns
Pazago’s “Orderly Exports” Film Champions Structure for One-India Trade

Pazago’s “Orderly Exports” Film Champions Structure for...

Pazago releases “Orderly Exports,” a powerful brand film showcasing the critical...

Business Spotlight
DS Group Tops ₹10,000 Crore Revenue: F&B Fuels Explosive Growth

DS Group Tops ₹10,000 Crore Revenue: F&B Fuels Explosive...

DS Group surges past ₹10,000 crore in revenue, driven by strong food & beverage...

Inside Edge
French Media Giants Sue Meta Over Alleged Illegal Ad Practices

French Media Giants Sue Meta Over Alleged Illegal Ad Practices

French broadcasters TF1, M6, and Canal+ jointly sue Meta in Paris court, alleging...

Inside Edge
EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

The European Commission fines Apple €1.8 billion and Meta €1.2 billion for violating...

Inside Edge
Meta Boosts India’s Agencies: “Future Ready” Initiative Empowers Creatives

Meta Boosts India’s Agencies: “Future Ready” Initiative...

Meta launches the “Future Ready” program in India to upskill agency partners on...

Campaigns
FedEx’s “Out-of-the-Box” Campaign Lets SMEs Think Globally, Deliver Big

FedEx’s “Out-of-the-Box” Campaign Lets SMEs Think Globally,...

Saatchi & Saatchi India’s “The FedEx Factor” campaign leverages CSK stars and bold...

Business Spotlight
DishTV Watcho + RailWire: Seamless OTT Bundles for West Bengal

DishTV Watcho + RailWire: Seamless OTT Bundles for West...

Dishtv Watcho and RailWire partner to launch West Bengal’s first OTT-internet bundles,...

Inside Edge
Britannia’s “Her Start-Up” Season 2 Empowers Women with ₹10 Lakh Grants

Britannia’s “Her Start-Up” Season 2 Empowers Women with...

Britannia Marie Gold returns with Season 2 of Her Start-Up Show on JioCinema, featuring...

Campaigns
Kendrick Lamar’s Gatorade Debut Inspires with “Lose More. Win More.”

Kendrick Lamar’s Gatorade Debut Inspires with “Lose More....

Kendrick Lamar headlines Gatorade’s “Lose More. Win More.” campaign, narrating its...

Campaigns
“Because It’s Mercedes-Benz”: India Launches Luxury Lifestyle Brand Campaign

“Because It’s Mercedes-Benz”: India Launches Luxury Lifestyle...

Mercedes-Benz India rolls out “Because It’s Mercedes-Benz,” a lifestyle campaign...

Campaigns
Parle Marie’s Name Game: Quirky Campaign Wins Tea-Time Recall

Parle Marie’s Name Game: Quirky Campaign Wins Tea-Time...

Parle Marie’s new TVC uses light-hearted humor to ensure consumers ask for ‘Parle...

Campaigns
Manish Malhotra x Samsonite: Where Runway Meets Travel-Ready Luxury

Manish Malhotra x Samsonite: Where Runway Meets Travel-Ready...

Samsonite partners with fashion icon Manish Malhotra to launch a 360° digital campaign...

Business Spotlight
Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across Platforms

Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across...

Swiggy’s new “Pay with Rewards” feature lets users redeem loyalty points seamlessly...

Inside Edge
Tata Power Renewables’ #GreenPowerShift Ignites Earth Day Energy Rethink

Tata Power Renewables’ #GreenPowerShift Ignites Earth Day...

Tata Power Renewables’ #GreenPowerShift Earth Day campaign urges consumers and businesses...