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Campaigns
JioStar Signals High-Frequency Festive Playbook, Secures 15 Top Brands for West Indies Tour of India

JioStar Signals High-Frequency Festive Playbook, Secures...

Sandhya Sep 25, 2026 0 145

JioStar locks in 15 marquee brands—including OpenAI, Google Search, Havells, and...

Technology
ChatGPT and LLM Referrals Grow but Convert Worse Than Google Search Today

ChatGPT and LLM Referrals Grow but Convert Worse Than Google...

Sandhya Oct 28, 2025 0 898

New study finds ChatGPT and other LLM traffic rising but trailing Google Search...

Technology
Google Ends Continuous Scrolling, Reshaping Advertising and Search Strategies

Google Ends Continuous Scrolling, Reshaping Advertising...

Sumit Rawat Jul 5, 2024 0 155

Google's return to paginated search results impacts advertisers, users, and emphasizes...

Technology
Google Removes Continuous Scroll, Reinstates Traditional Pagination for Search Results

Google Removes Continuous Scroll, Reinstates Traditional...

Sumit Rawat Jun 27, 2024 0 160

Google discontinues continuous scroll in desktop search results, reintroducing traditional...

Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Sumit Rawat Dec 8, 2023 0 162

Industry experts describe the challenging task brands face in preserving their reputation...

Technology
Apple's Potential Google Rival: Exploring the 'Pegasus' Search Engine

Apple's Potential Google Rival: Exploring the 'Pegasus'...

Sumit Rawat Oct 3, 2023 0 195

Apple's 'Pegasus' Search Engine: Is It a Google Competitor? Here's What You Need...