Tag: Digital Marketing News

Sports
Kartik Aaryan transforms into alien for UEFA EURO 2024 promo

Kartik Aaryan transforms into alien for UEFA EURO 2024...

The CGI-laden film portrays UEFA EURO 2024 as the ultimate football extravaganza,...

Analysis
FY 23-24: COTT Annual Report notes digital media revenue at Rs 63,200 crore

FY 23-24: COTT Annual Report notes digital media revenue...

OTT dominated fiscal revenue, securing Rs 31,800 crore, marking a significant portion...

Campaigns
Taapsee Pannu urges embracing joy in Vogue Eyewear's new campaign

Taapsee Pannu urges embracing joy in Vogue Eyewear's new...

Brandmovers India crafted the campaign, directed by Bosco Bhandarkar and captured...

Industry
Netflix's Great Indian Kapil Show: High budget, low viewership success

Netflix's Great Indian Kapil Show: High budget, low viewership...

Kapil Sharma's Netflix show costs Rs 4 crore per episode, but viewership lags behind...

Campaigns
Coca-Cola Polar Bear vs McDonald's Hamburglar: Iconic Mascots Collide

Coca-Cola Polar Bear vs McDonald's Hamburglar: Iconic Mascots...

The ad features a playful clash between Coca-Cola's Polar Bear and McDonald's Hamburglar,...

Campaigns
Jimmy Shergill Stars in JK Maxx Paints' #SingleBrandSharmaJi Campaign

Jimmy Shergill Stars in JK Maxx Paints' #SingleBrandSharmaJi...

Actor Jimmy Shergill embodies brand loyalty in JK Maxx Paints' campaign, emphasizing...

Inside Edge
Delhi Municipal Corporation Orders Structural Audit Following Mumbai Billboard Tragedy

Delhi Municipal Corporation Orders Structural Audit Following...

Following Monday's billboard crash, Central Railway instructs divisional audits...

Industry
Bumble apologizes for unconventional celibacy ad, clarifies intentions

Bumble apologizes for unconventional celibacy ad, clarifies...

Bumble explains ad as quirky portrayal for those frustrated with modern dating scene,...

Industry
Rajpal Yadav debuts at Cannes 2024 with director Palaash Muchhal

Rajpal Yadav debuts at Cannes 2024 with director Palaash...

Rajpal Yadav, known for his roles in Bollywood, will showcase his upcoming film...

Industry
Samsung responds to Apple’s iPad Pro ad with bold statement

Samsung responds to Apple’s iPad Pro ad with bold statement

Apple's new iPad Pro ad stirred controversy by depicting an industrial press "crushing"...

Campaigns
Rohit Sharma Joins TCL India as Brand Ambassador

Rohit Sharma Joins TCL India as Brand Ambassador

Rohit Sharma partners with TCL India to boost market presence, credibility for TVs...

Inside Edge
T20 World Cup: Prime-Time Matches Drive Viewership Surge

T20 World Cup: Prime-Time Matches Drive Viewership Surge

Disney Star executives anticipate increased viewership and advertiser interest for...

Sports
Kartik Aaryan leads Disney+ Hotstar's ICC Men's T20 World Cup 2024

Kartik Aaryan leads Disney+ Hotstar's ICC Men's T20 World...

The advertisement highlights Disney+ Hotstar's "Free on mobile" feature for the...

Inside Edge
Jackie Shroff moves Delhi HC over alleged name misuse

Jackie Shroff moves Delhi HC over alleged name misuse

Actor files complaint for trademark infringement regarding use of his slang "Bhidu,"...

Industry
Janhvi Kapoor, Rajkummar Rao debut single: "Dekha Tenu" celebrates love

Janhvi Kapoor, Rajkummar Rao debut single: "Dekha Tenu"...

Mr. and Mrs. Mahi" debut single "Dekha Tenu" featuring Janhvi Kapoor and Rajkummar...

Campaigns
Alia Bhatt stars in Titan Raga's sisterhood-celebrating latest campaign

Alia Bhatt stars in Titan Raga's sisterhood-celebrating...

Ogilvy, Bangalore conceptualizes the campaign featuring Alia Bhatt, celebrating...