Tag: Campaign

Inside Edge
ASCI issues guidelines to limit the use of brand extensions as ad surrogates

ASCI issues guidelines to limit the use of brand extensions...

These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code

Industry
Adesh Kumar Gupta will step down as Director of ZEEL

Adesh Kumar Gupta will step down as Director of ZEEL

Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...

Inside Edge
Republic Media Network has launched Republic Bharat, a Hindi news website

Republic Media Network has launched Republic Bharat, a...

Following the launch of Republic World in October 2023, this is the network's second...

Campaigns
Ananya Panday stars in an advertisement for American Tourister

Ananya Panday stars in an advertisement for American Tourister

A new campaign has been launched by American Tourister India

Campaigns
Ananya Panday stars in an advertisement for American Tourister

Ananya Panday stars in an advertisement for American Tourister

A new campaign has been launched by American Tourister India

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Campaigns
Gillette debuts a television commercial starring Ravi Kishan

Gillette debuts a television commercial starring Ravi Kishan

The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...

Analysis
Data.ai predicts a fall in Twitter and Threads by 2024

Data.ai predicts a fall in Twitter and Threads by 2024

According to Data.ai's recent analysis, microblogging apps are progressively losing...

Inside Edge
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul aana: Zomato invites everyone to its 'wedding'

Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...

Blinkit is also mentioned in the print advertisement

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Marketing executives say they are pushing for a shift in digital ad spending habits...

Campaigns
Nutella and Ranveer Singh team up to spread Christmas cheer

Nutella and Ranveer Singh team up to spread Christmas cheer

Ranveer is shown in the digital clip joyfully decorating his Christmas tree

Inside Edge
Polycab India Unveils New Brand Identity, Aims for ₹26,000 Crore Business by 2026

Polycab India Unveils New Brand Identity, Aims for ₹26,000...

Polycab India undergoes a transformation with a new brand identity, 'Ideas. Connected.'...

Inside Edge
Munna and Circuit Reunite: ACKO's Health Insurance Plan Returns

Munna and Circuit Reunite: ACKO's Health Insurance Plan...

Munna and Circuit Reunite for ACKO's Health Insurance Plan - A Hilarious and Healthy...

Campaigns
Parle's KrackJack TV Campaign Delivers Hilarious Sweet and Salty Fun

Parle's KrackJack TV Campaign Delivers Hilarious Sweet...

Parle Products' iconic biscuit brand KrackJack launches a new TV campaign starring...

Campaigns
Pampers Sets New Standards of Transparency and Safety for Parents

Pampers Sets New Standards of Transparency and Safety for...

Pampers #DekhKeHiMaanege campaign showcases its diaper manufacturing, emphasizing...

Campaigns
AS-IT-IS Nutrition Launches "SACHAI INSIDE OUT" Campaign with Sonu Sood

AS-IT-IS Nutrition Launches "SACHAI INSIDE OUT" Campaign...

AS-IT-IS Nutrition unveils "SACHAI INSIDE OUT" campaign with Bollywood actor Sonu...