Coca-Cola Unveils New Global Visual Identity Across 200+ Markets
Coca-Cola has unveiled a new global visual identity across 200+ markets, refreshing its branding while retaining its iconic design elements.
SociapaHQ
The Coca-Cola Company has introduced a new global visual identity system to create a more consistent and recognisable brand presence in over 200 markets around the world.
The refreshed identity builds on Coca-Cola’s iconic brand assets, while establishing a consistent look and feel across all consumer touchpoints including packaging, retail environments, coolers, equipment and digital platforms. The rollout is already taking place across Latin America, Europe, the Middle East and Asia.
The new design system puts a stronger emphasis on Coca-Cola’s iconic visual elements such as its red and white colour palette, Dynamic Ribbon, Arden Square and iconic Spencerian script logo across global branding and marketing campaigns.
“The update reflects Coca-Cola’s effort to evolve while staying true to the visual assets consumers already associate with the brand,” said Arnab Roy, President, Coca-Cola Global Category, commenting on the refresh.
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Global Consistency:
The new identity is intended to provide greater consistency across markets, he said, while allowing Coca-Cola’s future growth ambitions.
Coca-Cola Zero Sugar is also being given new packaging as part of the global redesign. The redesign incorporates bolder ‘Zero Sugar’ messaging, a more prominent black Dynamic Ribbon on cans and black bottle caps on PET bottles, making it easier for consumers to differentiate the variant whilst remaining connected to the master brand.
The new visual identity has been created to provide consumers around the world with a more consistent and recognisable brand experience, Rapha Abreu, Global Vice President of Design, The Coca-Cola Company, said.
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Supporting this implementation, Coca-Cola has also introduced an enhanced Brand Center and a suite of Design Intelligence tools. The technology-enabled platforms are designed to support internal teams and agency partners in maintaining creative consistency, strengthening brand governance, and ensuring design quality across global markets.
This latest refresh is another step in Coca-Cola's continuous effort to update the look and feel of its brand, while still keeping the visual cues that have helped to make it one of the world's most recognisable brands.
