Tag: Branding
Pepsi’s Super Bowl Ad Sends Coke’s Polar Bear to Therapy
Pepsi reignites the cola wars with a bold Super Bowl ad featuring Coke’s polar bear,...
Bridgerton Meets Fragrance: Kimirica Brings Regency Luxury...
Kimirica collaborates with Netflix’s Bridgerton to launch a luxurious fragrance...
Crocs Unveils ‘Wonderfully Unordinary’ As New Global Brand...
Crocs launches “Wonderfully Unordinary” as its first global brand platform in a...
BharatPe Takes A Swing With Rohit Sharma Ahead Of T20 World...
BharatPe launches its Super Over campaign with Rohit Sharma ahead of the T20 World...
Xylys Taps Abhishek Sharma As Cricket-Inspired Brand Ambassador
Xylys names cricketer Abhishek Sharma as brand ambassador with a campaign that blends...
Cummins Trades Yorkers For Punchlines In T20 World Cup...
Pat Cummins embraces a lighter side as he becomes a comedian in Prime Video’s ICC...
Bridgerton Season Four Is Quietly Rewriting Shopping Behaviour
Bridgerton Season Four is influencing shopping habits as brands tap into Regency...
Snap Spins Off Specs Inc To Give Smart Eyewear Its Own...
Snap establishes Specs Inc as a standalone smart eyewear business, aiming to scale...
Rajnigandha Celebrates Craft Over Claims In New Television...
Rajnigandha’s latest TVC shifts focus to its meticulous blending process, using...
Thyrocare Brings Preventive Health To Spotlight With Madhuri...
Thyrocare appoints Madhuri Dixit as brand ambassador to strengthen conversations...
Why Insta Help Is Becoming The New Urban Household Essential
Insta Help reflects how urban Indian households are embracing on demand domestic...
Old Hindi Songs Find New Life In Modern Advertising Playbooks
Indian advertisers are reviving classic Hindi film songs to trigger nostalgia, emotional...
Godrej Brings Handloom Care Into The AI Washing Era
Godrej launches AI powered washing machines designed for handloom fabrics, blending...
Philips India Styles Gen Z Appeal With Rasha Thadani Partnership
Philips India appoints Rasha Thadani as hair styling ambassador, launching a digital...
GIVA Turns Green Flags Into Silver Proofs This Valentine’s...
GIVA’s Valentine’s film uses humour and satire to decode modern love, showing how...
Marico Turns Up Marketing Heat With Bigger Q3 Ad Push
Marico reports a 14.7 percent year on year rise in Q3 FY26 ad spends, signalling...