Tag: Advertising News

Technology
Google Settles Android TV Antitrust Case in India for ₹2024 Crore

Google Settles Android TV Antitrust Case in India for ₹2024...

Google agrees to pay ₹2024 crore to settle Indian antitrust case over Android TV,...

Campaigns
Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide Impact

Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide...

Smartphone brand Infinix deploys micro‑billboards in city hotspots, delivering targeted...

Campaigns
Tilak Varma Exudes Composed Style in John Jacobs’ Sunlit Campaign

Tilak Varma Exudes Composed Style in John Jacobs’ Sunlit...

Rising cricket star Tilak Varma fronts John Jacobs’ new eyewear film, showcasing...

Business Spotlight
CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket Insights

CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket...

Cricket analytics platform CREX signs women’s team captain Harmanpreet Kaur, joining...

Inside Edge
Advertising in Space: Brands Aim for Orbiting Customer Engagement

Advertising in Space: Brands Aim for Orbiting Customer...

From Pizza Hut’s lunar delivery to ALE’s meteor shower, brands experiment with space...

Campaigns
Foxtale’s Beachfront Banter: Sunscreen Wars Spark Front‑Page Print Comic

Foxtale’s Beachfront Banter: Sunscreen Wars Spark Front‑Page...

Foxtale crashes Lakmé‑Derma Co feud with a witty print comic on Bombay Times’ front...

Campaigns
boAt and RCB Unite: Aavante Soundbar Clarity for Ultimate Fans

boAt and RCB Unite: Aavante Soundbar Clarity for Ultimate...

boAt taps RCB stars for its Aavante Soundbar Clarity campaign, blending electrifying...

Business Spotlight
AnyMind Acquires AnyReach: Powering Pan‑Asian E‑Gifting and Rewards Growth

AnyMind Acquires AnyReach: Powering Pan‑Asian E‑Gifting...

AnyMind Group acquires Japanese e‑gifting platform AnyReach, integrating AI‑driven...

Campaigns
Tata Tea’s AI Campaign Nurtures Climate Action with Smart Farming

Tata Tea’s AI Campaign Nurtures Climate Action with Smart...

Tata Tea’s AI‑powered “Climate Stewards” campaign leverages data analytics to optimise...

Campaigns
OPPO Levels Up Campus Fun with Canteen Gaming‑Battle Brand Film

OPPO Levels Up Campus Fun with Canteen Gaming‑Battle Brand...

OPPO’s new youth‑driven film transforms a college canteen into a mobile‑gaming battleground,...

Inside Edge
JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan Experiences

JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan...

JioStar introduces MegaBlast, cricket‑themed ad formats during IPL on OTT—turning...

Campaigns
Clinikally’s New Film Debunks Skincare Myths: Dermatologist Advice Rules

Clinikally’s New Film Debunks Skincare Myths: Dermatologist...

Clinikally’s “Internet ki Nahi, Dermat ki Suno” brand film urges youth to trust...

Inside Edge
HUL Introduces Nexxus New York Salon Hair Science to India

HUL Introduces Nexxus New York Salon Hair Science to India

HUL brings Nexxus New York Salon Hair Science to India, launching premium PROMEND...

Campaigns
Luminous Bats Illuminate Solar Future in Rajasthan Royals Partnership

Luminous Bats Illuminate Solar Future in Rajasthan Royals...

Luminous Power Technologies partners with the Rajasthan Royals to launch solar‑powered...

Campaigns
Narayana Health’s “Think Before You Order” Saves Lives, Not Just Bills

Narayana Health’s “Think Before You Order” Saves Lives,...

Narayana Health’s social campaign “Think Before You Order” urges responsible self‑medication,...

Campaigns
Aakash Institute’s Bold Claim: Crafting Tomorrow’s Problem Solvers Today

Aakash Institute’s Bold Claim: Crafting Tomorrow’s Problem...

Aakash Institute’s new campaign promises to turn students into expert problem solvers,...