Glucon-D’s ‘Energy Ka Gola’ Keeps Kids Energized This Summer

As summer temperatures soared across Indian cities, Zydus Wellness’ Glucon-D stepped up with a refreshing and innovative campaign to keep children active and healthy: ‘Energy Ka Gola’. This initiative, which blended the nostalgia of traditional ice golas with the science of instant energy, reached over 10,000 children in cities like Hyderabad, Kolkata, Lucknow, and Mumbai, making outdoor play fun and safe even in the harshest heat.

A Cool Solution for Hot Summers

Outdoor play is essential for children, but the sweltering Indian summer often brings with it the risk of fatigue, dehydration, and energy loss. While water can help with hydration, it doesn’t always fully restore lost energy—especially in active kids. That’s where Glucon-D’s quick-absorption formula, enriched with glucose and Vitamin C, comes in. It helps children quickly regain their energy and supports their immunity, which is crucial during hot and humid weather when sweating and the risk of infections are high1.

Energy Ka Gola: Bringing Science and Nostalgia Together

The ‘Energy Ka Gola’ campaign saw Glucon-D distribute over 700 kilograms of energy-infused ice golas across more than 100 playgrounds and sports venues. These golas, available in classic flavours like Orange, Mango, and Nimbu Pani, combined the joy of a beloved summer treat with the real benefits of instant energy support. The campaign film released at the end of the initiative perfectly captured the transformation: empty, overheated playgrounds filling up with laughter and excitement as children, energized by Glucon-D golas, returned to play.

Community Engagement and Influencer Support

What made this campaign even more impactful was the involvement of local influencers, coaches, and community leaders. They helped spread awareness about the importance of recognizing early signs of summer fatigue, the role of energy management in children’s health, and how Glucon-D can be an accessible solution for families. Their participation amplified the campaign’s reach and encouraged parents to prioritize both hydration and energy replenishment during the summer.

CEO’s Perspective: Tradition Meets Science

Tarun Arora, CEO of Zydus Wellness, highlighted the brand’s commitment:

“As summer weather grows increasingly unpredictable, our approach to children’s wellbeing must evolve just as quickly. Glucon-D has been a trusted household name for decades—delivering instant energy when it’s needed most. With ‘Energy Ka Gola’, we’re merging the power of nostalgia with science to provide a timely, accessible solution rooted in our legacy but tailored to today’s challenges. It’s a reflection of our ongoing commitment to fuel the energy and resilience of India’s children.”

Why ‘Energy Ka Gola’ Stands Out

• Instant Energy & Immunity: Glucon-D’s glucose and Vitamin C formula is designed for rapid absorption, helping kids recover energy lost during play in the heat.
• Fun, Familiar Flavours: The campaign used classic gola flavours, making the energy boost enjoyable and culturally relevant.
• Large-Scale Impact: Over 700 kg of golas were distributed, reaching more than 10,000 children across 100+ venues in four major cities.
• Community-Driven: Local influencers and leaders helped spread the message, making the campaign relatable and trusted.
• Positive Messaging: Instead of focusing on fear or fatigue, the campaign celebrated play, resilience, and the joy of summer.

With ‘Energy Ka Gola’, Glucon-D has shown that keeping kids active and healthy during summer doesn’t have to be a challenge. By combining the science of instant energy with the nostalgia of a classic summer treat, the brand has created a campaign that not only supports children’s wellbeing but also brings communities together. As playgrounds fill up again and kids return to their favorite games, Glucon-D’s promise to energize India’s children—one gola at a time—rings truer than ever.