Slurrp Farm and Zepto Team Up for Healthier Kids' Snacks

Slurrp Farm, a brand known for its healthy, millet-based children's food, has partnered with quick-commerce platform Zepto to make nutritious snacks more accessible to families. This collaboration, launched on Children's Day, aims to promote healthy eating habits among children.

The partnership introduces a fun and engaging in-app experience. Every time a Slurrp Farm product is added to the cart on Zepto, a cheerful "Yummy!" sound plays, making the shopping experience more enjoyable. This playful touch reinforces the idea that healthy snacks can be both delicious and fun.

Meghana Narayan and Shauravi Malik, co-founders of Wholsum Foods, the parent company of Slurrp Farm, expressed their enthusiasm for the partnership. They emphasized the brand's commitment to providing healthy and tasty snacks that are free from harmful additives like palm oil, refined sugar, and maida. They believe that this collaboration with Zepto will make it easier for parents to choose nutritious options for their children.

Chandan Mendiratta, Chief Brand Officer of Zepto, highlighted the growing demand for healthier children's snacks. He stated that the partnership with Slurrp Farm aligns with Zepto's goal of providing quick and convenient access to high-quality products. By combining Zepto's fast delivery service with Slurrp Farm's healthy offerings, the two companies aim to make a positive impact on children's nutrition.

The campaign for this partnership was conceptualized and ideated in-house by Slurrp Farm's brand team.