Skechers Unveils Stunning 3D Cricket Shoe Displays in Mumbai

Mumbai witnessed an extraordinary blend of creativity and innovation with the launch of Skechers' latest campaign in collaboration with Signpost India. The campaign, designed to promote Skechers’ new cricket shoe series, turned heads with its centerpiece—a colossal 15-foot pair of 3D cricket shoes crafted with real fabric. These remarkable shoes toured the city on an open van, drawing massive crowds and sparking excitement across Mumbai’s bustling streets. The final destination? A prime installation at the iconic Azad Maidan bus shelter, transforming it into a hotspot for cricket and Skechers enthusiasts alike.

The tour not only celebrated the sport but also created a buzz on social media, as Mumbaikars flocked to capture selfies with the giant cricket shoes. This campaign exemplifies how out-of-home (OOH) advertising can evolve into an interactive urban experience, especially in a city with a rich cricketing history spanning over 300 years.

As part of this month-long initiative, Skechers expanded its reach with OOH media placements across top Indian metros. According to Haseeb Syed, Chief Planning Officer at Signpost India, the collaboration highlights the potential of merging creativity and functionality to engage audiences in new ways. “The float showcasing these shoes has garnered immense traction on social platforms, proving that a bus stop can become a cultural phenomenon in a city that lives and breathes cricket,” Syed remarked.

Adding to the excitement, Indian cricket stars Yastika Bhatia and Ishan Kishan—Skechers’ brand ambassadors—played a significant role in the campaign’s success. Known for their exceptional skills as wicketkeeper and batter, respectively, they brought star power to the launch, resonating deeply with cricket fans across the city.

By combining innovative advertising techniques, iconic cricketing elements, and the star appeal of India’s favorite sport, Skechers and Signpost India have redefined how brands connect with their audience. The campaign is a testament to the enduring bond between Mumbai, cricket, and creativity, and its legacy will surely inspire future urban marketing efforts.