Samsung's Galaxy Book4: Revolutionizing Creativity with AI Integration

Cheil India has launched a new campaign for the Samsung Galaxy Book4 series, featuring a film that highlights the collaborative journey of artists Santanu Hazarika and Medha Shankr. The film showcases how these artists utilize Galaxy Book4 laptops and other Galaxy ecosystem devices for their work, ideation, and content creation.

The film begins with Hazarika and Shankr brainstorming and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. They effortlessly share ideas, enhance their artwork with AI-powered devices, and ideate on multiple screens, essentially having an entire studio at their fingertips.

"Collaboration between people and devices is crucial for success. The Galaxy ecosystem offers seamless integration between devices, allowing you to complete your work effortlessly. This embodies Samsung's commitment to innovation that simplifies life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem enables artists to merge distinct art forms. Whether using the smartphone as a webcam or continuing work on a second screen, the Galaxy Book4 series provides a personalized AI-powered ecosystem that is truly unique," said Aditya Babbar, Vice President, MX Business, Samsung India.

The AI-enhanced Galaxy Book4 series boasts features like assisted image editing for immersive visuals, helping turn big ideas into reality. Users can extend their PC screens and connect across Galaxy devices, effortlessly upgrading video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

Vikash Chemjong, CCO of Cheil India, commented, “With this new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications, the film uses a captivating blend of art and music to demonstrate how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

Sanjeev Jasani, COO of Cheil SWA, added, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and elevate productivity to new heights. Our focus is on telling the youth how the Galaxy Book4, combined with AI and the Galaxy Ecosystem, can help them realize their limitless potential.”