Samsung’s ‘Back to Campus’ Inspires Student Creativity with Galaxy Devices

Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they return to campus after the summer holidays.

The campaign, titled ‘Show Them How It's Done’, highlights the versatility of the Samsung Galaxy device ecosystem, designed to boost ambition and creativity in the younger generation. With exclusive student offers and discounts on Galaxy products, Samsung encourages students to utilize the latest technology to pursue their dreams.

At the core of this campaign is a brand film that follows the journeys of three students—a podcaster, a DJ, and a designer. Empowered by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passions. Defying societal doubts and pressure, these budding artists use Samsung’s AI features to fuel their drive, emerging as examples of resilience and success.

“Today’s youngsters have an unquenchable thirst to learn more, do more, and be more. In their stride to pursue their passions, these go-getters need technology that helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of the Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students works towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it's done,” said Aditya Babbar, Vice President, MX Business, Samsung India..

Commenting on the campaign film, Vikash Chemjong, CCO, Cheil India, said, “Gen-Z and Gen-Alpha today are putting their talent on display. When the world doubts their determination, they go out and ‘Show Them How It’s Done.’ By showcasing the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore their potential to make a mark.”

“The exciting campaign films illustrate how young students are zealously pursuing their passions these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices brings to the table. Our focus is on inspiring students to take the leap of faith towards their passions and ‘Show Them How It’s Done,’” said Sanjeev Jasani, COO, Cheil SWA.