Samsonite enlists Vidyut Jammwal for 'Tested' campaign

Samsonite has successfully concluded its groundbreaking campaign, "Tested Like Samsonite," with a powerful finale video underscoring the brand's unwavering commitment to quality and durability.

The 6-part video series pays tribute to individuals who, in the face of adversity, exemplify valor and strength. Featuring iconic personalities such as Indian Formula 1 driver Karun Chandok, actor and fitness icon Milind Soman, tennis legend Sania Mirza, Michelin-starred Chef Garima Arora, and influencer & entrepreneur Ghazal Alagh in previous installments, the campaign celebrates resilience and excellence in travel solutions.

Ms. Anushree Tainwala, Executive Director – Marketing at Samsonite India, expressed, "Samsonite products transcend mere luggage; they stand as a testament to our unwavering commitment to quality and durability. The 'Tested Like Samsonite' campaign is a jubilation of excellence, and we are delighted to have partnered with influential personalities who showcased the enduring resilience of our products throughout this 6-video campaign. This initiative reflects our brand's continuous dedication to excellence as we adapt to evolving times."

As the campaign reaches its conclusion, the finale video spotlights the acclaimed actor and martial artist, Vidyut Jammwal.

Spanning digital platforms, outdoor spaces, and social media networks, the "Tested Like Samsonite" campaign exemplifies Samsonite’s innovative approach to travel solutions. It serves as a symbol of creativity, strength, and durability in the dynamic landscape of the travel industry.