BullRage Debuts Campaign Featuring Cricket Star Shivam Dube
BullRage partners with cricketer Shivam Dube in a new campaign, emphasizing resilience and premium activewear. The brand aims to expand its online presence.
Sumit Rawat
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BullRage, a workout wear and athleisure brand, has officially launched by partnering with cricket star Shivam Dube in its latest campaign.
Initially an offline brand, BullRage has now entered the online market through D2C and will soon be available on marketplaces across India.
Shivam Dube stars in the brand campaign, embodying the tagline "Hope, Hustle, Triumph" through his journey as a current player in the Indian team at the T20 World Cup. Dube expressed his enthusiasm, saying, "BullRage, created by fitness experts, uses functional fabric that enhances my performance. The premium finish and detailing resonate with my style. Afzal, the founder of BullRage, shared his vision of creating a global activewear brand from India, which aligns with my passion. We both channel our rage into our pursuits, and the brand’s message of taming rage to succeed deeply resonates with me."
Bandana Chhetri, founder of FairPlay Sports, which manages Shivam and other top athletes, added, "Shivam Dube's collaboration with BullRage enriches our portfolio, showcasing our commitment to athletes who exemplify resilience and excellence. This partnership reflects our dedication to supporting individuals who embody perseverance."
Afzal Pasha Mohammad, founder of BullRage, welcomed Shivam Dube as the brand's ambassador, stating, "We are thrilled to have Shivam represent BullRage. His journey of overcoming adversity and achieving his goals aligns with our brand values. We believe that the moment of rage between hustle and triumph fuels commitment and determination, defining BullRage as a high-performance activewear brand."
The campaign was conceptualized by Decision Pinnacle, with Median producing the brand video.
Shivakant Menon, creative director at Decision Pinnacle, commented, "Taming rage can fuel passion, ambition, and success. This philosophy resonates with athletes, fitness enthusiasts, and anyone who channels their rage productively. Reckless actions waste this powerful resource; instead, we should let our actions speak louder than words. The synergy between BullRage’s positioning and Shivam Dube’s story is captured in the film. Watch out for BullRage as we aim to build the largest workout community through this apparel brand."
