Electro+ Low-Sugar Variant Launch: Ruturaj Gaikwad Brand Ambassador Announcement

Amrutanjan Healthcare introduces the newest addition to its product lineup: the low-sugar variant of Electro+, an electrolyte drink. Alongside this launch, Amrutanjan proudly announces Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.

In a press release, the company states, "The unveiling of the low-sugar variant of Electro+ coincides with Amrutanjan's partnership with Ruturaj Gaikwad, an emerging star in Indian cricket. Ruturaj's dedication to his sport and commitment to maintaining peak performance align perfectly with Electro+'s core values of promoting health and vitality. As the brand ambassador, Ruturaj Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritize hydration and electrolyte balance for overall well-being."

The brand has also launched a new TVC featuring the athlete.

S Sambhu Prasad, Chairman and Managing Director of Amrutanjan Health Care Limited, expresses enthusiasm for the low sugar variant's launch and collaboration with Ruturaj Gaikwad, stating, "At Amrutanjan, we are committed to offering innovative solutions that promote health and well-being. The introduction of the low sugar variant of Electro+ underscores our dedication to meeting the evolving needs of our consumers. We are delighted to welcome Ruturaj Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India."

Mani Bhagavatheeswaran, Chief Marketing Officer of Amrutanjan Health Care Limited, highlights Ruturaj Gaikwad's role as the brand ambassador for Electro+, saying, "Ruturaj Gaikwad epitomizes the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association, beyond a simple endorsement, is about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energized and combat fatigue throughout their day."

Ruturaj Gaikwad shares his thoughts on the partnership, stating, "I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not just for athletes like myself, but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro + for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being."