Sumit Rawat

Sumit Rawat

Last seen: 2 days ago

Member since Feb 23, 2023 sumit_r@sociapa.com

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Technology
AI Writes Letters, Viewers Say; ‘Stick to Your Own Pen!

AI Writes Letters, Viewers Say; ‘Stick to Your Own Pen!

Ads featuring AI’s creative chops face backlash for ‘cold’ touch

Campaigns
Rohit Sharma Joins Forces with True Elements to Launch RS by True Elements

Rohit Sharma Joins Forces with True Elements to Launch...

Cricketer Rohit Sharma Teams with True Elements to Launch RS by True Elements, Pioneering...

Industry
ITC Sunfeast Launches First Egg & Milk Biscuit in India

ITC Sunfeast Launches First Egg & Milk Biscuit in India

ITC Sunfeast Unveils Super Egg & Milk Biscuit: A Nutritious, Convenient Snack for...

Industry
YouTube Celebrates Explosive Growth in India at Brandcast 2024 Event

YouTube Celebrates Explosive Growth in India at Brandcast...

CEO Neal Mohan reveals quadrupled CTV views, trillion Shorts views, and new ad formats,...

Industry
Cheers to Creativity; No More Hiding Behind Water Bottles!

Cheers to Creativity; No More Hiding Behind Water Bottles!

With surrogate ads drying up, alcohol brands must now craft stories that sell lifestyle,...

Campaigns
Ghodawat Consumer appoints Raveena Tandon as 'Star Brand' ambassador

Ghodawat Consumer appoints Raveena Tandon as 'Star Brand'...

The brand will debut a new TV commercial starring Raveena Tandon, along with promotional...

Campaigns
ENO launches 3-in-1 formula featuring Farida Jalal and Aparshakti Khurana

ENO launches 3-in-1 formula featuring Farida Jalal and...

The new TV campaign, conceptualized by Ogilvy, is directed by Shoojit Sircar, showcasing...

Campaigns
Cadbury Celebrations Launches #CreatingMemoriesNeverClicked for Raksha Bandhan

Cadbury Celebrations Launches #CreatingMemoriesNeverClicked...

Cadbury Celebrations Introduces #CreatingMemoriesNeverClicked Campaign for Raksha...

Campaigns
Even Karan Johar Can’t Believe the Friday Frenzy on Cred!

Even Karan Johar Can’t Believe the Friday Frenzy on Cred!

Watch Karan Johar fumble in the spotlight as Cred’s Only Fridays delivers jaw-dropping...

Business Spotlight
Flipkart Minutes; Fast Delivery or Just a Flash in the Pan?

Flipkart Minutes; Fast Delivery or Just a Flash in the...

Flipkart dives into quick commerce with ‘Flipkart Minutes’—promising speedy deliveries....

Campaigns
Chitrangda Singh urges consumers to enhance cooking with Oleev oil

Chitrangda Singh urges consumers to enhance cooking with...

The collaboration seeks to transform how Indians cook healthily, focusing on making...

Industry
Tata Consumer Products launches refreshing Tetley Kombucha beverage

Tata Consumer Products launches refreshing Tetley Kombucha...

Tetley Kombucha, priced competitively at Rs 175 for 250 ml, offers a 9-month shelf...

Campaigns
The Man Company Launches Rap-Focused Rakshabandhan Campaign Featuring Krantinaari

The Man Company Launches Rap-Focused Rakshabandhan Campaign...

The Man Company’s Rakshabandhan campaign with Krantinaari rap video celebrates modern...

Campaigns
Max Factor's 'What's Your X' campaign stars Priyanka Chopra Jonas

Max Factor's 'What's Your X' campaign stars Priyanka Chopra...

Max Factor teams up with top celebrity makeup artist Mehak Oberoi and renowned beauty...

Industry
Zepto plans to move its headquarters from Mumbai to Bengaluru

Zepto plans to move its headquarters from Mumbai to Bengaluru

The company is actively searching for properties in Bengaluru, with an official...

Campaigns
Virat Kohli Promotes Essilor’s Eyezen and Varilux Lenses in New Campaign

Virat Kohli Promotes Essilor’s Eyezen and Varilux Lenses...

Virat Kohli stars in Essilor’s new campaign, highlighting Eyezen and Varilux lenses,...