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Technology
Dabur Joins Forces with WPP to Launch AI-Powered ‘The Dialogue Hub’ for Real-Time Brand Engagement

Dabur Joins Forces with WPP to Launch AI-Powered ‘The Dialogue...

Dabur India partners with WPP to unveil ‘The Dialogue Hub’, an AI-driven digital...

Campaigns
OPPO Redefines Smartphone Marketing with ‘True to the Moment’ Campaign for Find X10 Series

OPPO Redefines Smartphone Marketing with ‘True to the Moment’...

OPPO India debuts its 'True to the Moment' campaign for the Find X10 Series, combining...

Campaigns
Vicky Kaushal and Campus Activewear Challenge Modern Corporate Culture in Bold New ‘Move Your Way’ Campaign

Vicky Kaushal and Campus Activewear Challenge Modern Corporate...

Campus Activewear teams up with actor Vicky Kaushal to tackle Sunday work calls...

Campaigns
ShareChat And Moj Partner With Glow & Lovely on Comedy Micro Drama Series ‘Saas Bahu Aur Magic’, Redefining Traditional Tropes and Celebrating Female Agency

ShareChat And Moj Partner With Glow & Lovely on Comedy...

A bespoke serialized vertical drama where a Mother and Daughter-in law swap bodies...

Campaigns
Limelight Partners with Shilpa Shetty & Makani Creatives to Unpack Diamond Myths via ‘Miss Clarity’

Limelight Partners with Shilpa Shetty & Makani Creatives...

Limelight teams up with Shilpa Shetty Kundra and Makani Creatives for a witty new...

Business Updates
Nike Joins Forces with Mumbai Indians in Landmark Multi-Year Sports & Lifestyle Deal Beginning 2027

Nike Joins Forces with Mumbai Indians in Landmark Multi-Year...

Nike partners with Mumbai Indians as the official kit sponsor starting in 2027....

Campaigns
Motilal Oswal Reframes Investment Strategy with ‘Think Wealth Creation’ Group Campaign

Motilal Oswal Reframes Investment Strategy with ‘Think...

Motilal Oswal Financial Services launches its new group brand campaign, ‘Think Wealth...

Technology
OptiValue Tek Advances Responsible AI Framework for Mission-Critical Sectors

OptiValue Tek Advances Responsible AI Framework for Mission-Critical...

Whitepaper highlights human oversight, verifiable AI decisions, and safety controls...

Campaigns
DS Group’s Catch Introduces India’s First Ginger Garlic Paste Squeezy Bottle; Unveils New TVC ‘Squeezy Hai, Easy Hai’

DS Group’s Catch Introduces India’s First Ginger Garlic...

Film conceptualised by VML India marks Catch’s first-ever communication in a category...

Campaigns
Yatra brings together festive travel offers from four banks for easier journeys home

Yatra brings together festive travel offers from four banks...

Eligible cardholders can avail of special offers on domestic and international flights,...

Technology
Google Upgrades Gemini to Drive Small Business Growth with AI-Powered Branding and Analytics

Google Upgrades Gemini to Drive Small Business Growth with...

Google unveils new AI tools in the Gemini app for small businesses, featuring a...

Business Spotlight
From Iron Man to AR Pioneer: Robert Downey Jr. Joins SPECS as Chief Customer Experience Officer to Drive Next-Gen Spatial Experiences

From Iron Man to AR Pioneer: Robert Downey Jr. Joins SPECS...

Robert Downey Jr. joins SPECS as Chief Customer Experience Officer, driving AR innovation...

Campaigns
JK Maxx Paints Enters Sustainable Segment with ‘JK Naturals Aura’; Launches Digital Film and ‘Pledge a Tree’ Campaign

JK Maxx Paints Enters Sustainable Segment with ‘JK Naturals...

JK Maxx Paints launches JK Naturals Aura featuring 40%+ eco-friendly content, air-purification...

Campaigns
ZOYA & TBWA\Lintas Redefine Luxury Marketing with ‘Her Again’ Featuring Anoushka Shankar

ZOYA & TBWA\Lintas Redefine Luxury Marketing with ‘Her...

ZOYA, Tata Group’s luxury atelier, teams up with TBWA\Lintas for 'Her Again'—a high...

Business Spotlight
Servotech Renewable Appoints Shivinder Singh Buttar as Vice President Human Resources

Servotech Renewable Appoints Shivinder Singh Buttar as...

Servotech Renewable Power System Ltd. appoints Shivinder Singh Buttar as Vice President...

Campaigns
epigamia brings Farah Khan and Chef Dilip together to show why Greek yogurt belongs in every Indian kitchen

epigamia brings Farah Khan and Chef Dilip together to show...

A viral Greek recipe, recreated the Farah-Dilip way, opens epigamia’s push to take...