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Industry
CEO: New tech to lift Hindustan Zinc's metal recovery rate to 98.5%.

CEO: New tech to lift Hindustan Zinc's metal recovery rate...

HZL CEO Arun Misra: New tech aids zero waste, supports sustainability targets; aims...

Technology
OpenAI shortens responses, GPT-4 Turbo aims for brevity, conversational tone.

OpenAI shortens responses, GPT-4 Turbo aims for brevity,...

ChatGPT's GPT-4 Turbo upgrade enhances writing, math, reasoning, and coding. Aims...

Business Spotlight
Vodafone Idea's ₹18,000 crore FPO opens April 18

Vodafone Idea's ₹18,000 crore FPO opens April 18

The floor price for the substantial offer stands at ₹10, with a cap of ₹11 per equity...

Industry
FMCG: Ads not catching up with sales speed?

FMCG: Ads not catching up with sales speed?

Financial reports from major FMCG companies reveal a declining ratio of ad spending...

Technology
WhatsApp launches Meta AI chatbot for select users in India

WhatsApp launches Meta AI chatbot for select users in India

At Meta Connect 2023, Meta unveiled Meta AI, boasting AI-driven capabilities, image...

Analysis
Videos lose appeal: 33% dip in monthly active users, 2023

Videos lose appeal: 33% dip in monthly active users, 2023

Short video platform's monthly users sharply decline from 366 million in 2022 to...

Inside Edge
Cannes Lions Unveils Lions Creators: A New Hub for Innovation

Cannes Lions Unveils Lions Creators: A New Hub for Innovation

During June 18–20, coinciding with Cannes Lions, a dedicated forum offers exclusive...

Campaigns
Are Jackie Shroff, Prabhu Deva, Shankar Mahadevan in MakeMyTrip's ad?

Are Jackie Shroff, Prabhu Deva, Shankar Mahadevan in MakeMyTrip's...

Celebrities opt out, spotlighting 'asli hero' or MakeMyTrip, emphasizing authenticity...

Analysis
Apple Surpasses 10 Million Shipments in India, Emerges as Premium Smartphone Leader

Apple Surpasses 10 Million Shipments in India, Emerges...

Apple in India maintains a tech-savvy, aspirational image, riding the 'premiumization'...

Inside Edge
Ayushmann Khurrana debuts synth-pop 'Akh Da Taara' with Warner Music

Ayushmann Khurrana debuts synth-pop 'Akh Da Taara' with...

Ayushmann Khurrana stars in a music video depicting the five stages of grief post-breakup,...

Campaigns
Colgate Max Fresh partners with CID to spot ad errors

Colgate Max Fresh partners with CID to spot ad errors

The advertisement is a component of Colgate's "Neend Bhagao Taazgi Jagao" campaign,...

Industry
Disney CEO Bob Iger aims to stop password-sharing starting June

Disney CEO Bob Iger aims to stop password-sharing starting...

Disney CEO Bob Iger intends to address password-sharing on the streaming platform...

Inside Edge
Government considers AI law to safeguard news publishers, content creators

Government considers AI law to safeguard news publishers,...

Union Minister Ashwini Vaishnaw informed a media outlet that the proposed law may...

Technology
WhatsApp faced Midnight Disruptions impacting message Sending and Receiving

WhatsApp faced Midnight Disruptions impacting message Sending...

Late Wednesday, Meta-owned WhatsApp encountered major disruptions, impeding message...

Campaigns
Congress counters BJP with new campaign in Lok Sabha Polls

Congress counters BJP with new campaign in Lok Sabha Polls

Political ads flood the scene, from 'Modi Wash' to 'Mere vikas ka do hisaab', parties...

Campaigns
Ranveer Singh debuts as teleshopping host in Bold Care's film

Ranveer Singh debuts as teleshopping host in Bold Care's...

The film contributes to the brand's campaign for #TakeBoldCareOfHer initiative,...