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Industry
Adda52’s ‘Game On’ Rebrand Signals New Era for Poker

Adda52’s ‘Game On’ Rebrand Signals New Era for Poker

Adda52 unveils ‘Game On’ rebrand, celebrating skill and strategy in poker while...

Inside Edge
Seoul Urges Temu, AliExpress to Pull Unsafe Kids’ Products

Seoul Urges Temu, AliExpress to Pull Unsafe Kids’ Products

Seoul asks Temu and AliExpress to halt sales of children’s products found with hazardous...

Campaigns
Airtel’s OOH Blitz Fights Online Fraud, Blocks Scam Links

Airtel’s OOH Blitz Fights Online Fraud, Blocks Scam Links

Airtel’s new OOH campaign with Posterscope educates India on blocking online fraud...

Campaigns
Coca-Cola and Star Wars Unite for Galactic Campaign

Coca-Cola and Star Wars Unite for Galactic Campaign

Coca-Cola and Star Wars launch “Refresh Your Galaxy,” featuring collectible cans,...

Business
Pulse Candy Becomes ₹750 Crore Sensation in India

Pulse Candy Becomes ₹750 Crore Sensation in India

DS Group’s Pulse Candy hits ₹750 crore in sales, leading India’s hard-boiled candy...

Campaigns
Gap x Malbon Golf: Where Classic Style Meets Sport

Gap x Malbon Golf: Where Classic Style Meets Sport

Gap and Malbon Golf launch a limited-edition collection blending timeless prep style...

Campaigns
Godrej Capital Deepens LGBTQIA+ Inclusion with ‘Qnity’ Launch

Godrej Capital Deepens LGBTQIA+ Inclusion with ‘Qnity’...

Godrej Capital launches ‘Qnity’ to foster LGBTQIA+ inclusion, support, and allyship...

Campaigns
Cantabil & Zepto Make Fashion Fast with Instant Delivery

Cantabil & Zepto Make Fashion Fast with Instant Delivery

Cantabil partners with Zepto to deliver apparel in minutes, blending style and speed...

Business
Why Re 1 Candies Still Rule Perfetti’s Sweet Success

Why Re 1 Candies Still Rule Perfetti’s Sweet Success

Perfetti’s Re 1 candies drive 70% of sales, proving small treats still win big in...

Campaigns
HINT’s ‘Bade Aaram Se’ Campaign Soars with Tiger, Tara

HINT’s ‘Bade Aaram Se’ Campaign Soars with Tiger, Tara

HINT’s new ad with Tiger Shroff and Tara Sutaria blends drama, wit, and style in...

Campaigns
Hershey’s Chocolate Billboard Sweetens Zepto’s 4th Birthday

Hershey’s Chocolate Billboard Sweetens Zepto’s 4th Birthday

Hershey’s builds a live chocolate billboard in Mumbai to celebrate Zepto’s fourth...

Campaigns
IBIS India & Chef Sanjyot Keer Spice Up Hotel Dining

IBIS India & Chef Sanjyot Keer Spice Up Hotel Dining

IBIS India partners with Chef Sanjyot Keer to launch a creative, India-inspired...

Campaigns
WhatsApp Adds AI Summaries for Unread Chats

WhatsApp Adds AI Summaries for Unread Chats

WhatsApp’s new AI feature summarizes unread chats, making catching up on messages...

Campaigns
TVS Ronin Helmets Turn Safety Into Living Art

TVS Ronin Helmets Turn Safety Into Living Art

TVS Ronin’s “Art of Protection” campaign transforms helmets into canvases for Indian...

Campaigns
Jockey Woman Expands, Redefines Comfort for Every Woman

Jockey Woman Expands, Redefines Comfort for Every Woman

Jockey Woman’s new campaign brings versatile, stylish bras to women across India,...

Campaigns
NBA & Skechers Spotlight Indian Basketball Dreams

NBA & Skechers Spotlight Indian Basketball Dreams

NBA and Skechers’ “Hoop Nation” Season 2 shares inspiring Indian basketball journeys...