Meta Threads Expands to Web to Counter User Drop Amidst X Competition

Meta responds to declining user engagement by introducing a web version of Threads, its microblogging platform. In the face of Elon Musk's Twitter rebrand as X, Mark Zuckerberg unveils the expansion strategy.

Within a week of its July launch, Threads gained 100 million new users, but this initial enthusiasm waned, with daily engagement dropping significantly. Initially reaching a peak of 49 million users post-launch, active users dwindled to 12 million by July 22, according to Similarweb.

Zuckerberg's Threads, aimed at facilitating real-time updates and public conversations, competes with the interface of Musk's X. As Meta and X continue their competitive dynamics, Zuckerberg moves away from Musk's proposed cage fight, citing lack of seriousness on Musk's part.

Meta's strategic expansion into web functionality for Threads underscores its determination to counter X's presence and reignite user interest.