Meta Rolls Out New Reels Features And Tools On Instagram And Facebook

On 16th August 2022 (Tuesday), New Reels features have been introduced by Meta on Facebook and Instagram. Instagram improved a feature earlier this month to display "ultra-tall" photographs similar to its full-screen Reels display. The six new features include a "add your sticker" on Reels, creator studio insights, the "stars" monetisation tool, remix in sequence, cross-posting from Instagram to Facebook, and automatically creates automatically Reels for Facebook.

Now, Reels have a "add yours" sticker that users can use to reply to other reels with their own. According to the company, reels uploaded by users using the "Add yours" prompt will show who began the prompt, providing credit to the original creator, and will appear on a separate page. Although the feature encourages user collaboration, it can also be used to find new individuals to follow.

The virtual objects known as Stars, which fans can use on Facebook Reels to show support for their favourite creators, are also being made available to all qualified creators, according to a separate announcement from Meta. The company has now made Stars available to all qualified creators after earlier extending it to Facebook Reels. The recent release of new mobile options for getting started with Stars and monitoring earnings is also mentioned by Meta.

Additionally, Meta now makes it simple for all users to share Reels from Instagram to Facebook. The business claims that by doing this, creators will be able to establish communities on both social media platforms and take use of Facebook and Instagram's revenue options.

Moreover, Meta is introducing Facebook Reels that are automatically generated from previously shared Facebook Stories. Users' favourite memories can be shared as Reels more easily with the new functionality. It's not surprising that Meta is trying to persuade customers to convert their Stories into Reels given the company's increased emphasis on Reels.

Meanwhile, new Facebook Reels insights have been added to Creator Studio as part of today's feature drop. According to Meta, the new information will enable producers to determine whether Facebook Reels are successful. For instance, new data like Reach, Minutes Viewed, and Average Watch Time will be available to producers.

Furthermore, users may now remix Facebook Reels consecutively thanks to new Reels Remix features from Meta. The new option enables users to remix by showing a clip after the original reel in addition to the choice to have the remix appear side-by-side at the same time as the original reel.

Meta has spent a significant amount of money on Reels and just revealed that Instagram will now share new video posts that are less than 15 minutes long as Reels. Some users might not enjoy the update because it may pose some difficulties. For instance, if a horizontal video is uploaded in the vertical Reels format, it might be challenging to post it. The action wasn't entirely unexpected, though, especially because Instagram has been dropping hints about these ambitions for some time. Instagram head Adam Mosseri stated the firm would increase its focus on video and Reels when he outlined Instagram's plans for 2022 last year.

It's not surprising that Meta is putting more emphasis on Reels, especially given that Reels has a significant potential for financial gain at a time when the company's revenue is likely to fall. Zuckerberg has mentioned that Meta had a run rate of more than $1 billion from Reels advertisements. He also mentioned that viewers were watching Reels for 30% longer than they were the previous quarter, however, it's possible that this increase is due to the algorithm serving so many Reels.