LinkedIn's "Stronger Together" Empowers Indian Professionals

LinkedIn, the professional networking platform, has launched a new brand campaign called "Stronger Together" in India. This campaign highlights the power of networking in helping professionals boost their confidence, discover new opportunities, and advance their careers in a rapidly changing labor market.

Recent LinkedIn research reveals that 83% of professionals in India plan to expand their networks in 2024. This initiative comes at a crucial time when India's job market is highly competitive, with a large pool of applicants and diverse skill requirements, often making job hunting a solitary experience. The Stronger Together campaign encourages professionals to tackle these challenges by leveraging their connections for support, motivation, inspiration, and opportunities.

LinkedIn provides various features to help professionals grow their networks and establish meaningful connections. These features include 'Messaging & InMail' for peer-to-peer interactions, 'Collaborative Articles' for expert insights and knowledge sharing, 'My Network' for personalized network recommendations, and 'Job Home' for job alerts and recommendations.

Developed in partnership with Leo Burnett India and produced by Prodigious, the campaign targets young and mid-career professionals eager to upskill and move towards fulfilling careers. The advertisement will air on Disney+ Hotstar Entertainment & Sports during the ICC Men’s T20 Cricket World Cup and will also be available on Facebook, Instagram, and YouTube from May 22 to June 30, 2024.