Elevate Every Moment: Vivo V30 Series 'Be the Pro' Campaign

Vivo has recently launched its latest campaign, titled "Be the Pro," to promote the new vivo V30 Series. Developed by VML India, the campaign centers around the notion that even the most mundane moments can be transformed into something extraordinary. The focus is on the vivo V30 Pro, equipped with a ZEISS Professional Portrait Camera, which enables users to effortlessly capture these special moments.

The campaign's heartwarming film narrates the story of an elderly gentleman knitting a sweater for his wife as a gesture of apology for forgetting their wedding anniversary.

Geetaj Channana, Head of Corporate Strategy at vivo India, explained the campaign's concept, stating that it challenges the perception that everyday moments cannot be memorable. The aim is to empower users to see their daily routines through a professional lens and find joy in the ordinary. Through the collaboration with ZEISS, vivo seeks to enable users to capture professional-quality portraits effortlessly. Channana emphasized vivo's commitment to consumer-centric innovation, aiming to enhance everyday experiences with their latest technology.

Sundeep Sehgal, Senior Vice President & ECD at VML, Delhi, elaborated on the campaign's message, highlighting the importance of finding magic in everyday life. The film celebrates the idea of "Be the Pro," encouraging viewers to embrace each moment with joy and appreciation, thereby making every day memorable.