Tata Soulfull Launches TV Campaign for Ragi Bites Choco Sticks

Tata Soulfull, a brand under the Tata Consumer Products umbrella, has unveiled its latest television campaign spotlighting its newest addition to the lineup – Tata Soulfull Ragi Bites Choco Sticks. The campaign underscores Tata Soulfull's dedication to providing healthier snack options favored by both children and mothers.

The company stated, "The campaign, airing on national and regional children's channels, introduces the brand's core message: a delectable treat adored by kids and endorsed by mothers. It depicts the timeless tug-of-war between children and mothers over snack choices. Tata Soulfull Ragi Bites Choco Sticks aims to bridge this divide by offering a chocolatey, flavorful snack cherished by kids, while being devoid of Maida and containing reduced sugar, thus earning the approval of mothers. The tagline, 'No Junk, Chocolatey Crunch', succinctly captures the campaign's essence."

Prashant Parameswaran, MD & CEO of Tata Consumer Soulfull, shared his excitement for the campaign, stating, "At Tata Soulfull, we are committed to our mission of making nutritious millet-based products accessible to everyone. With the introduction of Tata Soulfull Ragi Bites Choco Sticks, we seek to address maternal concerns while providing an enjoyable snacking experience for children, all at an affordable price point. This campaign marks a significant stride in raising awareness and generating excitement by engaging with the children's demographic."