Kohli unveils grooming secret in Philips Trimmer ad for polished look

Philips India has initiated the #BarberKeBaraber campaign, an endeavor aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The focal point of the campaign is cricket icon Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli prominently features in the campaign film, showcasing the Philips All-in-One Trimmer with its innovative Twin Trim blades, positioned as the essential tool for achieving salon-like precision at home.

The campaign underscores Philips' commitment to delivering high-quality grooming solutions, with a particular emphasis on the unique Twin Trim blades of the All-in-One Trimmer. These blades promise a precise trim, ensuring a polished, professional finish that rivals the expertise of a skilled barber. The hashtag #BarberKeBaraber succinctly captures the campaign's essence, signifying the aspiration to attain a grooming experience of professional caliber within the convenience of one's home.

Deepali Agarwal, Business Head - Personal Health, Philips Indian Subcontinent, expressed the brand's dedication to innovation and meaningful consumer experiences. The #BarberKeBaraber campaign, according to Agarwal, aims to elevate the grooming journey for men in India by offering a product that guarantees an even trim and polished finish within the comfort of their homes. The overarching objective is to empower men to groom with confidence and ease at their convenience, aligning with Philips' commitment to providing top-notch grooming solutions.