Katrina Kaif Joins Bonn Group as Brand Ambassador

Bonn Group, a prominent FMCG food brand, has announced Katrina Kaif as the brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Known for her authenticity, versatility, and widespread appeal, Katrina embodies Bonn's commitment to excellence and quality in every product.

Katrina's association with Bonn Group and Americana Biscuits is expected to enhance the brand image and reach, attracting a younger and more diverse demographic. The brand will launch a comprehensive 360-degree campaign, including a television commercial supported by print, outdoor, online, and on-ground activations.

Bonn Group will roll out a multi-media campaign featuring Katrina Kaif for Americana Biscuits, Bonn Bread, and Bakery products. The campaign will highlight a variety of bread and biscuits to resonate with modern consumers' dietary preferences. Bonn Group is dedicated to offering healthy food products to discerning consumers across several Indian states and over 55 countries on three continents.

Amrinder Singh, Director of Bonn Group, stated, "Katrina Kaif's appeal and pursuit of excellence perfectly align with Bonn’s commitment to quality, health, and wellness. Her credibility and popularity among diverse demographics will help raise awareness about Americana Biscuits, Bonn Bread, and Bakery products while emphasizing Bonn’s unwavering commitment to quality and superior edible products. This marks the beginning of a new and exciting chapter as we continue to prioritize our consumers' health needs without compromising taste.”

Dawinder Pal, Head of Marketing at Bonn Group, added, "We are thrilled with Katrina’s association. We anticipate aggressive revenue growth over the next two years with Katrina Kaif as our brand ambassador. This partnership will make the brand more relatable to our target audience and energize our internal team and sales channels. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food that prioritizes consumer health without sacrificing taste.”

Campaigns for Americana Biscuits and Bonn Bread will be showcased across various platforms, beginning with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.