Industry
Zomato Teams Up with Air India to Serve Travel Rewards...
Zomato partners with Air India to connect food delivery with travel rewards, offering...
Brands and Cameos Shine in Aryan Khan’s Netflix Debut
Aryan Khan’s Netflix debut The Ba**ds of Bollywood* brims with bold brand plugs,...
Airtel Payments Bank Rolls Out Safety Account
Airtel promotes safer digital banking via a second account: protect savings, earn...
BeerBiceps Returns with Self-Aware boAt Ad Post Controversy
Ranveer Allahbadia aka BeerBiceps returns in a boAt ad that candidly references...
Ferrero India Appoints Zoher Kapuswala Marketing Head
Veteran marketer Zoher Kapuswala now heads marketing for Ferrero’s brands in India...
BFSI Ad Spend Hits ₹5,000 Cr in FY25
BFSI sector's advertising expenditure reaches ₹4,935 crore in FY25, driven by seasonal...
Experience Becomes Key Media for D2C Brands
D2C brands are shifting focus from acquisition to customer experience, investing...
KBC's ₹350 Crore Ad Game: Why Brands Still Bet
Despite 17 seasons, KBC commands premium ad rates, blending star power, legacy,...
Summercool Launches First TVC with Ajay Devgn
Summercool unveils its debut TVC featuring Ajay Devgn, highlighting comfort, durability,...
Himesh Reshammiya Channels Ravi Kumar for KFC's Epic Savers
Himesh Reshammiya revives his iconic Ravi Kumar persona in KFC's new campaign, featuring...
Hyundai’s Knight Range Expands: Creta Electric, i20, and...
Hyundai expands its Knight Edition lineup with Creta Electric, i20, and Alcazar—introducing...
GST 2.0 Rolls Out—Ad Rates Remain Unchanged
GST 2.0 launches October 22, but advertising tax rates stay steady—18% for digital,...
Skyscanner Appoints Suryakumar Yadav as India Brand Ambassador
Cricket star SKY becomes Skyscanner’s first Indian brand ambassador, aiming to inspire...
Amazon India Leverages Creators to Transform Online Shopping...
Amazon India launches Tech Influencer Program to empower creators, boost product...
Google Enhances Personalized Loyalty Ads for Retailers
Google introduces advanced personalized loyalty ads, enabling retailers to offer...
Ashneer Grover Hosts Reality Show Dividing Dreamers Into...
Ashneer Grover headlines “Rise & Fall” on Amazon MX Player, splitting contestants...
