Indica Hair Color Welcomes Trisha Krishnan as Brand Ambassador
Indica launches Natural and Nourish Creme Hair Color with Trisha Krishnan as brand ambassador, promoting beauty and hair health with a groundbreaking formula.
Deepanjali
In a move that marks an exciting new chapter in hair care, Indica, the flagship hair color brand from FMCG giant CavinKare, has officially launched its latest innovation: Indica Natural and Nourish Creme Hair Color. To emphasize the brand’s mission of accessible beauty and care, Indica has signed acclaimed actress Trisha Krishnan as the brand ambassador, adding a touch of glamour and trustworthiness to the product.
The company announced in a press release that Trisha Krishnan’s endorsement will significantly boost the appeal of the new hair color line. With her iconic presence and wide fan base, Trisha perfectly embodies the brand’s vision of beauty that’s easy to achieve and maintain.
Rajat Nanda, Business Head of Personal Care at CavinKare, shared his excitement about the product launch. “Our brand is deeply committed to innovation and consumer well-being,” Nanda stated. “We understand the rising demand for sustainable beauty solutions, and this led to the creation of a revolutionary product with a pioneering formula. This launch highlights our dedication to delivering rich, long-lasting color while prioritizing hair health. We are thrilled to have Trisha Krishnan join us on this journey, as she embodies the essence of accessible beauty. Our goal is to empower people to feel confident and embrace their beauty with ease.”
View this post on Instagram
Trisha Krishnan expressed her enthusiasm about this partnership, noting, “It feels like a homecoming for me since this is my second brand endorsement with CavinKare. I have always admired the innovative products they bring to the market, and I’m delighted to represent yet another groundbreaking product—Indica’s Natural and Nourish Creme Hair Color. Indica is already a household name with a strong reputation among Indian consumers, and I’m proud to be part of this launch.”
Trisha emphasized the product’s unique formulation: “In today’s world, where people are more conscious of the products they use, Indica stands out by prioritizing hair health. Its Less Dye Chemicals formulation allows for self-care without worrying about chemical damage. This launch is part of a broader trend towards healthier and more mindful beauty choices.”
The creative vision behind the campaign has also garnered attention. Samarth Shrivastava, founder of BelieveTrinity, praised the collaboration: “Indica Natural and Nourish Creme Hair Color had a truly compelling story to share. Sahil Sambyal, our Senior Brand Manager, provided us with a clear brief, and our talented creative team, including Hanoz Mogrelia (Head of Creative) and Aman Khan (Creative Director), worked tirelessly to bring this vision to life. Director Joyna Mukherjee and Classics Films added their magic, ensuring the campaign stands out. We are thrilled with the result, and Trisha looks absolutely stunning in the film.”
The campaign, which focuses on Indica’s message of nourishing, worry-free hair coloring, will be rolled out across various platforms, including television, digital media, and social networks, to reach a broad audience and inspire confidence in consumers.
